Zenith

Last updated on: 05 September 2019

2016 brings new realities for Gulf ad industry

The year-end partying will not last long at advertising and media buying agencies in the Gulf and the wider region. In fact, the New Year will dawn with new realities — almost all of them unpleasant — for the industry.

Gulf News - 15-Dec-2015

Online media consumption still has a long way to go

Television viewing still takes up the most time for any media consumption, “attracting 183.9 minutes of consumption a day in 2014”, according to a new report by ZenithOptimedia. Web-based usage came in second, in fact quite some distance removed, at 109.5 minutes a day.

Gulf News - 09-Jun-2015

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