Cities that adapt to new economic models compete best in real estate sector

'Hybrid' cities Dubai and Abu Dhabi maintain global competitiveness by capitalizing on ease of doing business, quality of life and the ability to embrace and adapt to change

Cities that adapt to new economic models compete best in real estate sector

JLL's recent report with The Business of Cities titled 'Demand and Disruption in Global Cities', aims to understand the rapidly evolving global system of cities, the impact major forces of change have on urban dynamics, and the implications for the real estate industry.

The report reveals that economic fundamentals are no longer a city’s main draw for corporate occupiers and investors but, quality of life, innovation, sustainability, governance and resilience increasingly factor into location and investment decisions. Cities that adapt to new economic models, such as the innovation economy, experience economy, sharing economy and circular economy, will enjoy new sources of real estate demand and attract higher cross-border investment.

The report ranks Abu Dhabi and Dubai as ‘Hybrid cities’ characterized as both 'Emerging' and 'New World Cities'. Emerging global cities have established themselves as centers of finance, business services and retail. These cities are at the crossroads of serving the domestic market and enjoy strong exposure to the global economy. New World Cities also stand out and have world-class capabilities in science, technology and business climates that foster innovation and entrepreneurship.

“It’s an interesting time for global real estate investments and capital flow trends as a number of different factors are at play when it comes to the attraction of cities. Abu Dhabi and Dubai have both capitalized on the ease of doing business within the cities and the governments continue to launch numerous initiatives to stimulate demand and create an attractive investor environment,” says Dana Salbak, Research Director at JLL MENA.

The UAE continues to lead in the Middle East as a country rated for the ease of doing business, featuring 16th out of 190 countries in the World Bank’s Ease of Doing Business ranking 2020*. Numerous government initiatives have been launched in both Abu Dhabi and Dubai to stimulate demand in the commercial sector. Dubai also offers an attractive entrepreneurial environment where businesses can operate out of multiple free zones through a single license under the “one free zone passport” scheme.

Quality of life is also a strong brand asset for Abu Dhabi and Dubai supported by public governance and high quality services particularly in the transport and infrastructure industries, world-class healthcare and education systems. This is supported by a growing Arts & Culture community such as the Cultural Foundation in Abu Dhabi and Alserkal Avenue in Dubai where creative hubs for art, culture and lifestyle, contribute to the cities cultural offerings.

“Investors should keep in mind not just economic fundamentals and current performance cycles when making investment decisions, but also the standard of living and other aspects of quality, innovation, sustainability and safety,” Dana continued.

According to the report, cities that manage to adapt and change will maintain their global competitiveness. This in turn will encourage new living and working patterns, which will result in an increase in demand for real estate from cross-border investment and occupiers.

Several new economic models are shifting attention to how cities build a customer service culture, foster urban experiences, expand innovation industries and achieve sustainability:

The innovation economy demands that locations become flexible, optimize space and break down barriers between building uses. The model renews focus on central business locations as venues for collaboration, innovation, clustering and commercialization.
The experience economy amplifies customer expectations for on-demand services, thrives on customized experiences facilitated by data collection and fosters concentration of a mix of activities in high-amenity locations.
The sharing economy promotes the rise of new living and working patterns (including co-working and co-living), raises demand by fast-moving tenants for easily reconfigurable locations and increases returns from effective space and asset utilization.
The circular economy creates an imperative for buildings to become more operationally efficient and resilient, and achieve greater density through shared occupancy and longer asset lifespans.

“Global cities are being judged on a wider set of competitive criteria, including their ability to attract and accommodate new forms of value creation,” says Dr. Tim Moonen, Managing Director at The Business of Cities. “The dividends to asset holders in cities that can successfully adjust to these new trends are becoming increasingly apparent.”

The new economic models have a strong impact on the landscape of global cities. Seven cities continue to demonstrate competitive strength – London, New York, Paris, Singapore, Tokyo and Hong Kong have topped JLL and The Business of Cities’ Established World Cities list since 2013, with Seoul joining in 2017. Another group of contending cities follows closely behind, including San Francisco, Los Angeles, Shanghai, Toronto, Chicago, Beijing, Amsterdam, Sydney, Madrid and Washington, DC. This year, Berlin, Munich, Boston and Stockholm joined the global leaderboard, as they continue to build on their quality of life advantages, innovation capabilities or institutional strength, and punch above their weight as destinations for cross-border real estate investment.

For more information, download the Demand & Disruption in Global Cities 2019 report here.

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About JLL
JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management.
Our vision is to reimagine the world of real estate, creating rewarding opportunities and amazing spaces where people can achieve their ambitions. In doing so, we will build a better tomorrow for our clients, our people and our communities. JLL is a Fortune 500 company with annual revenue of $16.3 billion, operations in over 80 countries and a global workforce of nearly 92,000 as of June 30, 2019. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit 

Across the Middle East and Africa (MEA) JLL is a leading player in the real estate and hospitality services markets. The firm has worked in 35 countries across the region and employs over 800 internationally qualified professionals across its offices in Dubai, Abu Dhabi, Riyadh, Jeddah, Al Khobar, Cairo, Casablanca and Johannesburg. 

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