Dubai, United Arab Emirates – Sunset Hospitality Group has shared its outlook on the future of the food and beverage industry post Covid-19, projecting an increased demand for restaurants, bars and lounges as early as Q4 2020, and a steady recovery thereafter.

Sunset Hospitality’s portfolio currently comprises venues across the UAE, KSA, Bahrain, Kuwait, Switzerland and the United Kingdom, with multiple new openings in the pipeline. Since the easing of movement restrictions in the UAE, the Group has begun opening some of its outlets in full compliance with Government regulations and social distancing procedures, with more scheduled for the coming weeks.

“Our approach from the outset has been to remain calm, get all the facts right and then act accordingly, keeping the health of our team and customers as top priority. There is no doubt that the current pandemic is by far the biggest challenge our industry has ever faced; however we are absolutely positive that together we will get through this, and we will soon be back in full force to deliver the best hospitality experiences that bring people together to celebrate life,” says Antonio Gonzalez, CEO of Sunset Hospitality Group.

While the hospitality industry has been one of the most severely impacted by the global pandemic, the Group believes it is on the road to revival and will be met with increased consumer demand and new consumer trends.

“It is difficult to forecast when the hospitality industry will witness a full recovery - we hope to start seeing this from Q4 2020 or Q1 2021 - but without a doubt, it will recover. We have very tough times still ahead during the coming months, but at Sunset Hospitality, we believe that the key to long-term viability and success is providing memorable experiences. We are confident that the simple principles that made us successful will still be relevant in the future, and we will continue to offer our guests amazing experiences, great value, the very best quality food and warm, professional service,” says Gonzalez.

Earlier this year, Sunset Hospitality announced plans to open multiple new outlets, taking its already strong portfolio above 30 venues. This included the introduction of two new divisions, namely Fast Casual and Living, as well as the highly anticipated introduction of SUSHISAMBA to the region and the opening of Aura Skypool at The Palm Tower.

Commenting on the future of the Group and its tenacious expansion plans, Gonzalez says: “With the right support of landlords, suppliers and partners we can ensure our company will emerge strong, and that our key strategic projects for expansion, although they may face delays, will be ultimately be implemented as the markets recover. We remain committed to developing all the projects we have previously announced and introducing fresh brands and concepts into the market.”

For more information visit: https://www.sunsethospitality.com. 

Send us your press releases to pressrelease.zawya@refinitiv.com 

© Press Release 2020

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.