Dubai: The Emirates Authority for Standardization and Metrology "ESMA" has launched a national awareness campaign for Arab perfume stores, in coordination with the Abu Dhabi Quality and Conformity Council “QCC”, the Dubai Central Laboratory, and the Department of Economic Development and Municipalities, to ensure the dissemination of knowledge about transforming the work in the Tula unit and replace it with the gram unit in the liquid and solid perfumes trade.

ESMA has distributed thousands of educational publications to the government Partners, in addition launched a website by the authority to educate consumers and merchants ( ) which come into force as of February 20.

The authority also developed a social media campaign, national radio and media institutions in five different languages (Includes Arabic, English, Hindi, Malayalam, and Persian). Eng. Amina Zainal, Director of Metrology Department said.

On February 20, the UAE started the mandatory application of the unit "gram / milliliter" in the perfume trade in all the country's markets, which is considered a "historical change" in the culture of dealing with units of measurement used in the UAE markets.

 Zainal, stated that the start of the awareness campaign is a direct result of the decision of the National Committee for Legal Metrology, which is chaired by ESMA, and includes in its membership both the Emirates Metrology Institute, affiliated to ADQCC, And the Dubai Central Laboratory affiliated to the Dubai Municipality, and a number of economic development departments and municipalities.

She confirmed that the launch of the awareness campaign targeting economic development departments, some municipalities, perfume dealers and suppliers, is aimed at ensuring commitment and spreading full knowledge among the merchants segment by starting work in units of gram / milliliter, as an alternative to the unit of Tula, and the field campaign will continue for a week at the country level.


The Emirates Authority for Standardization and Metrology (ESMA) is the federal authority approved by the United Arab Emirates to exercise administrative responsibilities by unifying management, supervision and coordination of standards, regulations, and quality control. The Authority's policy is drawn up by a board of directors headed by a UAE minister and includes representatives of the relevant federal and local government entities.

The Emirates Authority for Standardization and Metrology (ESMA) was established as a financially and administratively independent federal body under Federal Law No. 28 of 2001. The Authority provides standards, metrology, conformity assessment and accreditation services in accordance with international requirements and practices.

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