• Significant increase in order volume led to a 33% increase in employees
  • Projected growth of 450% in order volume in the UAE in 2022

Dubai, United Arab Emirates: Laundryheap, the only 24/7 laundry delivery service in the region, has today reported key growth statistics for the company in the region for 2021, showcasing the further successes of the business since its launch in 2014.

As the laundry delivery service industry continues to go from strength to strength, Laundryheap saw strong volume growth in the UAE in line with the industry projection to grow up to  $111.93 billion in 2022 at a compound annual growth rate (CAGR) of 7.4%.

Laundryheap, which has seen strong growth since entering the region, reported a 353% increase in order volume within the UAE in 2021, with an estimated growth of 450% in order volume in the UAE for 2022 compared to the previous year.

The on-demand service also witnessed a 264% growth in users in the UAE in 2021, which was preceded by Laundryheap's recent rebrand to include purpose-led, customer-centric offerings and sustainable initiatives.

Alongside the increase in orders and user volume, Laundryheap also expanded its team in the UAE, seeing a 33% increase in employees in 2021 to cater to the growing demand.

On a global scale, the company saw significant growth in 2021 across the 10 markets Laundryheap operates in, with an increase of 132% in order volume, and a 150% growth in users.

Deyan's Dimitrov, CEO, Laundryheap said: "Looking back on the past year, 2021 proved to be a time of significant growth for Laundryheap in the region as we achieved notable business milestones due to our team's collective efforts and commitment to our customers. I attribute our growth in the UAE to the country's progressive digital economy, which ensures maximum success for SMEs and start-ups. The significant demand for the laundry service industry continues to grow in the UAE, and I am excited for Laundryheap’s progression in the coming year and beyond, with our objectives to continue to provide unmatched service to our customers while further improving operational performance and cementing our presence.’’

The 2021 success for Laundryheap is in line with the company's efforts to rebrand and expand into new offerings, including a B2B service, Laundryheap Linen. Its rebrand did not only see a graphical facelift; the company also consciously embedded sustainability initiatives into core economic operations in line with the UAE's commitment to reach net-zero carbon emissions by 2050.

Laundryheap has leveraged its powerful logistics support team and state-of-the-art routing technology to channel sustainable route optimization that reduced fuel consumption and waste in vehicle mileage, which led to saving 2,700 liters of fuel in 2021. Additionally, the company has also introduced the region's first-ever electric bike delivery, whereby each bike can do 1,000 deliveries, covering 3,000 km, saving 300 liters of fuel in just one month.

Meeting the demand from all aspects, Laundryheap also rebranded its B2B offering, launching ‘Laundryheap Linen’. The offering serves the significant demand for bed linen, towels, accessories and other related rentals for the hospitality and holiday home sector in the UAE. Laundryheap, therefore, invested in a new 3,000 sq ft warehouse in Dubai to drive the operations.

In 2022, Laundryheap will continue developing its sustainable practices further, expanding B2B ‘Laundryheap Linen’ offering, and advancing its operational infrastructure further. 


For further information about Laundryheap, please contact:
Fatima Khawer, Definition | fatima@definitionagency.com  


  • Laundryheap was established in 2014 and is the world's largest on-demand laundry and dry-cleaning service. The platform allows users to have their laundry collected, washed, ironed and returned to them in a guaranteed turnaround time of 24 hours.
  • The company operates across 10 international markets including: UK, US, Ireland, the Netherlands, the UAE, Singapore, Bahrain, Kuwait and Qatar.
  • Since launching, Laundryheap has cleaned over 10 million items of clothing and grown by 1663% in three years, placing them on Deloittes list of fastest growing companies in the UK in 2019.
  • To learn more about Laundryheap, please visit https://www.laundryheap.com/