With presence across UAE, Oman, Bahrain, and Egypt, Sharaf DG, Dubai's mega electronics and IT products retailer, recently on-boarded Amber, an AI-enabled engagement bot to identify employees who are unhappy, disengaged, and are about to leave. 

The leaders at Sharaf DG realized that connecting with a 1500+ strong team of culturally diverse employees was challenging. The traditional annual employee engagement survey model wasn't scalable enough to capture the voice of every employee. With a steadily growing distributed team, the HRBP-employee ratio was: 1:300. Changing market dynamics in the Gulf region led the focus on retaining top talent. These scenarios pushed the envelope in favor of personalizing employee experience to enhance on-ground engagement using A.I and predictive analytics.

After on-boarding Amber at Sharaf DG, most of the manual tasks like tracking and collecting feedback were automated. The HRBPs could devote bulk of their time towards top-talent retention. The actionable-insights can now easily be retrieved in real-time via the dashboard or through fortnightly reports delivered in the emails. Empowered with this new data-driven strategy to employee engagement, the leaders at Sharaf DG focussed on understanding the pulse of the organization to mend any possible gaps in the culture. 

Today, the enterprise routinely connects with its workforce to personalize reach-outs with Amber resulting in the reduction of 75% of cases for People-to meet. By marrying data-driven approach with proactive decision making, HRBPs at Sharaf DG could retain 88% of employees who ran the risk of leaving the organization. Speaking on this success, George Singh, HRBP at Sharaf DG said, "Amber has been quite effective in helping us understand the employee sentiment, stay connected with our people, and create data-driven engagement strategies." 

About Amber:

Amber is an engagement bot that interacts with employees of an organization and derives actionable insights into employee engagement, potential attrition, and overall sentiment. She reaches out to the employees in a personalized and time-bound manner, playing the role of an objective listener who asks the right questions at the right time.

Company Profile:

inFeedo is a SaaS-based people predictive analytics company that is helping 100+ enterprises like Emaar, Pepsico, GE Healthscare, and Airtel redefine employee engagement. Founded in 2013 by Tanmaya Jain, the company is headquartered at Gurugram, India. inFeedo is currently focussed on its flagship product Amber, an artificial intelligence (AI) enabled chatbot who helps CHROs manage employee engagement, predict attrition, and measure company culture in real-time. 

Amber is the 1st & only bot in the world who talks/learns about each employee with an intent to capture their voice instead of merely resolving queries. 

© Press Release 2019

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