Dubai-UAE: Mars Wrigley Middle East Africa has announced the launch of GALAXY® chocolate’s first-ever women’s empowerment anthem #Ichoose, made by Arab women, for Arab women, in collaboration with Anghami, the first legal music streaming platform and digital distribution company in the region.
The inspiring anthem #IChoose, sung by rising pop star Zena Emad from Saudi Arabia, and directed by acclaimed music video director Angy Jammal from Lebanon, recognizes the importance of consistently championing women across the Arab world. The song’s catchy chorus is thoughtfully penned with uplifting affirmations, such as believing in yourself, and being proud of who you are, which aims to embolden young women to choose their own paths. The upbeat anthem is yet another endeavor by GALAXY® chocolate which has had a long and successful history of supporting women all over the world; the brand seeks to encourage women in the Arab region to keep living their best lives, achieving their goals, and pursuing their dreams.
Josh Rouhana, from the content team at Anghami said: “We absolutely loved collaborating with GALAXY® chocolate on this project and to bring to life their purpose. Women empowerment is a key focus for Anghami too, and we understand the critical role that music and art play in encouraging progress in this regard. We are glad to present the #IChoose anthem to audiences all over the Arab world and hope to continually engage in such meaningful partnerships in the near future.”
Zena Emad, the voice behind the song,said: “For an up-and-coming artist like me, it is truly a dream come true to work with GALAXY®, a world-renowned brand that has always put women in the center of its story. As a young woman, I understand the value of encouragement and motivation, and am glad that I now have the chance to help others find their voice and the courage to follow and fulfill their dreams.”
For her part, director Angy Jammal said: “I am grateful to GALAXY® for giving me the opportunity to conceptualize this poignant campaign that celebrates the capabilities of Arab women. The world has collectively been put through a wringer, and I cannot think of a better time to release an anthem that will help women rediscover their dreams and passion.”
To watch the #IChoose music video, visit https://www.instagram.com/p/CSCXXWaAxni/
About Mars, Incorporated
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.
Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including GALAXY®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, BEN’S ORIGINAL™, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™.
We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
For more information about Mars, please visit www.mars.com . Join us on Facebook, Twitter, Instagram, LinkedIn and YouTube.
Anghami is the leading music platform in the MENA region with more than 57 million songs to search from, stream, download and share. The unlimited, on-the-go music streaming service enables users to discover new music, share tracks in real-time through social networks and download content for offline play.
The company’s mission is to pioneer an ecosystem for the production and distribution of music in the Arab world, connecting artists, fans and emerging talents around music. Anghami features licensed content from leading Arab and international labels.
Founded in 2012 by Eddy Maroun and Elie Habib, a team of music and tech fanatics, Anghami is a company with affiliates and offices in Abu Dhabi, Beirut, Dubai, Cairo and Riyadh.
© Press Release 2021