GALAXY® Chocolate launches women's empowerment anthem #IChoose in partnership with Anghami

Rising pop star Zena Emad from Saudi Arabia voices the anthem

  
GALAXY® Chocolate launches women's empowerment anthem #IChoose in partnership with Anghami

Dubai-UAE: Mars Wrigley Middle East Africa has announced the launch of GALAXY® chocolate’s first-ever women’s empowerment anthem #Ichoose, made by Arab women, for Arab women, in collaboration with Anghami, the first legal music streaming platform and digital distribution company in the region.

The inspiring anthem #IChoose, sung by rising pop star Zena Emad from Saudi Arabia, and directed by acclaimed music video director Angy Jammal from Lebanon, recognizes the importance of consistently championing women across the Arab world. The song’s catchy chorus is thoughtfully penned with uplifting affirmations, such as believing in yourself, and being proud of who you are, which aims to embolden young women to choose their own paths. The upbeat anthem is yet another endeavor by GALAXY® chocolate which has had a long and successful history of supporting women all over the world; the brand seeks to encourage women in the Arab region to keep living their best lives, achieving their goals, and pursuing their dreams.

Melissa Kanaan, GALAXY Marketing Manager, Mars Wrigley said: “The #IChoose song truly reflects our brand purpose: celebrating and encouraging women to choose the life they deserve and wish for. Strong female icons have always been at the heart of the GALAXY® story, and the world we envision for the future is more inclusive, so we are aiming to empower the next generation of women to experience more pleasure in their choices. And this starts by creating the conditions and opportunities for women to find and pursue their pleasure, whatever their pleasure might be. And this year, we wanted to place Arab women in the forefront of our efforts, and as an Arab woman myself, I am so proud to have had the chance to work with our partner Anghami to bring this passion project to fruition.”

Josh Rouhana, from the content team at Anghami said: “We absolutely loved collaborating with GALAXY® chocolate on this project and to bring to life their purpose. Women empowerment is a key focus for Anghami too, and we understand the critical role that music and art play in encouraging progress in this regard. We are glad to present the #IChoose anthem to audiences all over the Arab world and hope to continually engage in such meaningful partnerships in the near future.”

Zena Emad, the voice behind the song,said: “For an up-and-coming artist like me, it is truly a dream come true to work with GALAXY®, a world-renowned brand that has always put women in the center of its story. As a young woman, I understand the value of encouragement and motivation, and am glad that I now have the chance to help others find their voice and the courage to follow and fulfill their dreams.”

For her part, director Angy Jammal said: “I am grateful to GALAXY® for giving me the opportunity to conceptualize this poignant campaign that celebrates the capabilities of Arab women. The world has collectively been put through a wringer, and I cannot think of a better time to release an anthem that will help women rediscover their dreams and passion.”

To watch the #IChoose music video, visit https://www.instagram.com/p/CSCXXWaAxni/ 

-Ends-

About Mars, Incorporated
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. 

Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including GALAXY®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, BEN’S ORIGINAL™, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™.

We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive. 

For more information about Mars, please visit www.mars.com . Join us on Facebook, Twitter, Instagram, LinkedIn and YouTube.

About Anghami 

Anghami is the leading music platform in the MENA region with more than 57 million songs to search from, stream, download and share. The unlimited, on-the-go music streaming service enables users to discover new music, share tracks in real-time through social networks and download content for offline play.

The company’s mission is to pioneer an ecosystem for the production and distribution of music in the Arab world, connecting artists, fans and emerging talents around music. Anghami features licensed content from leading Arab and international labels.

Founded in 2012 by Eddy Maroun and Elie Habib, a team of music and tech fanatics, Anghami is a company with affiliates and offices in Abu Dhabi, Beirut, Dubai, Cairo and Riyadh.

Send us your press releases to pressrelease.zawya@refinitiv.com

© Press Release 2021

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.


More From Press Releases