Doha Festival City announces the opening of 35 new stores by end of 2021

Doha's favourite fashion, dining and entertainment destination is set to further broaden its retail offering, bringing shoppers a range of world-class stores spanning across fashion, beauty, accessories, home furnishings and much more

Doha Festival City announces the opening of 35 new stores by end of 2021

Doha, Qatar: Doha Festival City, Qatar's one and only choice for shopping, dining, and entertainment, continues to expand at a rapid pace with another 35 new outlets set to open by end of 2021, ten of which have already recently opened their doors to welcome visitors.

This year, Doha Festival City has grown to welcome more than 56 new stores, further strengthening its leading position as a unique, global shopping and lifestyle destination, offering an impressive choice of outlets for all tastes and age groups.

Across fashion, beauty, accessories, healthcare, home furnishings and dining and many more specialized outlets, new highly anticipated stores are set to open and contribute to a wider range of offerings presented to shoppers, some of which will make their debut in Qatar, exclusively at Doha Festival City.

Recently opened at Doha Festival City is Qatar’s largest Decathaksyenglishlon outlet, at almost 2500sqm, this French sporting goods retailer has over 1647 stores in nearly 1,000 cities in 57 countries and regions and is one of the largest sporting goods retailers in the world. Another branch of Sports Corner, Qatar’s leading sporting goods retailer has also opened, in addition to Serpil, a luxurious store catered for the needs of all women. Furthermore, Kiddy Zone is now welcoming visitors, offering them an unparalleled and spectacular collection of world class toys from top brands.

Doha Festival City will welcome for the first time, O Bag, an Italian brand that has revolutionized the industry for years. For those looking for exquisite and fashionable pieces, the Mall will open the Dress Room, which offers Haute Couture gowns, evening dresses, and dresses for all occasions as well as Hugo, which offers a range of fashion-forward designs. In addition, List Roma, a pioneer for luxury clothes for women is also anticipated to open as well as Hazar, offering a wide range of high-end women shoes and bags. In addition to Dentella, an elite boutique offering the most elegant and relaxing environment, Adidas Kids will also open, offering the latest sporting colors and styles in kids’ apparel.

With further enhancements to its jewelry section, Doha Festival City opened another branch of Qatar's leading high-end watches and jewelry retailer, Al Fardan Jewelry as well as Zen Diamond, a world-class leader in designing, producing, and selling a broad range of diamond jewelry globally. Furthermore, the Mall has also welcomed La Marquise, a world-renowned brand offering exceptional pieces of jewelry; and Blue Diamond Jewellery, international luxury jewellery brand.

The Mall will also soon welcome internationally acclaimed jewelry store, Djula which has revolutionized the jewelry industry with its creativity and style; as well as Alvira Accessories, a manufacturer and seller of exclusive jewelry and timepiece collections; and Allied Watches, one of Qatar's largest Luxury watch retailers since 1991.

Hallmark, one of the oldest and largest manufacturers of greeting cards, art supplies and stationery also joined Doha Festival City’s myriad of stores this year.

The Mall has also opened Aksyr Al Hyah Pharmacy, offering a wide range of pharmaceutical, beauty, and hygiene products, and an additional branch of Kiko Milano, an Italian branch offering a diverse range of high-quality products, including make-up, beauty accessories and state-of-the-art skincare.

Committed to enhancing its beauty offerings and the healthcare needs of its visitors, Doha Festival City will soon open Watsons, a health care and beauty care chain store from Asia.

For the first time in Qatar, Doha Festival City has welcomed high quality hand-made chocolate from Karmello, a high-end Polish brand; and Choco melt, a chocolate boutique and coffee shop concept specialized in desserts and specialty coffe; as well as Sweetzerland handcrafted chocolate store that offers premium quality. In addition to the newly opened Moo, which offers a diverse selection of food, ice cream, dessert, and coffee; Cerutti Il Caffee, a pioneer in exquisite and aromatic coffee blends that follow the age-old principles of traditional Italian coffee roasting; Melenzane, which presents a fusion of authentic Sicilian recipes with a refreshing twist; and Abajour, Lebanese street food restaurant.

Adding to over 100 already opened dining outlets, the mall is also anticipating to welcome Eden Coffee Shop, an antipodean style café serving all vegan and mostly gluten free food and beverages; Yasmine Palace, specialized in Mediterranean cuisine and one of the best luxury restaurants in Doha for Fine Dining. This in addition to Simit Sarayi, a Turkish chain of fast-food franchise bakeries; and Sable Sweets, a restaurant specialized in dessert.

For shoppers seeking to embellish their homes, Doha Festival City has opened Tansy Mattresses offering top quality mattresses, and will host English Home to celebrate the best of British design by showcasing beautifully elegant furnishings and interiors that can upgrade any household. In addition to Roomours, a unique concept store and brand that offers an extensive range of everyday home products and accessories; Lazordy, a luxurious brand offering chandeliers, furniture, and antiques will also open its doors soon at the Mall.

Furthermore, the country's largest Shari’a-compliant lender, QIB, has expanded their branch at Doha Festival City, to widen their offering pool through various banking services to the Mall’s visitors.

Other noteworthy stores that are set to open include Optifashion, a manufacturer of optical frames and sunglasses established in Italy; Oculis, a brand offering the latest trends in eyewear and specialized in top-brand sunglasses for fashion-conscious men and women; and Zawaya Perfumes, a homegrown, Qatari fragrance brand that specializes in customized and unique perfumes.

Doha Festival City opening hours are Saturday to Wednesday from 10am to 10 pm, and Thursday to Friday from 10am to 11pm. In line with the preventative measures set out by the authorities, Doha Festival City has introduced stringent health and safety measures throughout the mall for its staff and visitors. This includes a thorough Mall disinfection treatment on a weekly basis, robust cleaning, and sanitization operations during Mall trading hours, 127 hand sanitizing stations installed in the areas that have commonly touched surfaces.

At the entrance to the mall and all shops, visitors must show their green Ehteraz QR code, and should wear a face mask during their whole time in the Mall. Physical distancing stickers in common queuing areas, such as ATM machines, banks, telecommunication kiosks and branches and various retail shops were installed to help shoppers keep the required physical distance as set forth in the guidelines by the authorities. Stores will provide sanitizers on entry and at cash points to ensure the highest level of hygiene.

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About Doha Festival City

Doha Festival City is Qatar’s one and only choice for fashion, dining, and entertainment. Bringing several firsts to Doha, this incomparable mall – is one of the largest such developments in the Middle East, offering almost a quarter of a million sqm of leasable space, providing something for everyone, and creating exceptional and memorable experiences with every visit.

Doha Festival City is home to famous brand names in retail, many of which have made their Qatar debut, including Harvey Nichols, Charlotte Tilbury, Kiehl’s, Dior Beauty Boutique, and ACE. It also houses the country’s only IKEA, which has been open since 2013.  There are over 100 places to dine and relax including restaurants, cafés, and casual dining outlets, from brands that are unique to Qatar including Jamie’s Italian, and Aimee’s Cafe.

Doha Festival City is also home to the Edge Fitness, a state-of-the-art fitness center, boasting a large area of training space with the latest top of the line equipment from Technogym, separate male, and female parts, as well as circuit training areas.

Doha Festival City has the country’s biggest world-class entertainment offering including a unique mix of indoor and outdoor attractions–from Qatar’s first VOX 4D cinema complex with 18 digital screens Theatre by Rhodes, to green spaces for outdoor exercise and Outdoor Leisure Trail cycling and three unique entertainment parks, including Angry Birds World, Snow Dunes and Virtuocity.

The world’s first Angry Birds WorldTM, introduced and developed by the leading location-based entertainment company Trimoo in partnership with Rovio Entertainment, opened in Doha Festival City in May 2018. The Park is an unparalleled family entertainment destination, inspired by the global gaming sensation and the blockbuster movie. 

VIRTUOCiTY™ is the region’s first dedicated gaming hub that merges the virtual world with the real world. Opened in December 2018, this entertainment park is equipped with full motion racing simulators, escape rooms and an astonishing multipurpose eSports arena. The venue offers an immersive digital experience for teens and adults.

Snow Dunes ™ is the first indoor snow park in Qatar, featuring a castle inspired by authentic Qatari architecture. It is based on an old folk tale about a wave of cold coming in the spring and covering the ground with a white mantle. The Park uses state-of-the-art technology to produce snow-white ice at temperatures of -4 degrees Celsius.

As a ‘Smart Mall’, Doha Festival City offers innovative digital options including free Wi-Fi and digital wayfinding to enhance consumer experience, and is easily accessible, offering 8,000 smart parking spaces and VIP valet services.

Doha Festival City’s new parking can accommodate additional 165 cars, providing easy access to the Luxury Area and the Edge Fitness, and a direct exit to Al Shamal Road, helping to avoid congestion during peak hours.

Doha Festival City’s exclusive Fashion TV ‘FFTV', broadcasted on the mall’s website and YouTube channel, brings Doha’s fashion personalities to showcase the mall’s host of retailers and unique fashion offering. 

Festival Magazine, the Mall’s very own online lifestyle magazine, brings the readers to the front row of the mall’s latest happenings, uncovering the last fashion trends and offering previews of collections and exclusive offers available at the mall.

Doha Festival City applies stringent safety measures throughout the mall for its staff and visitors. This includes a thorough mall disinfection treatment on a weekly basis, robust cleaning and sanitization operations during mall’s trading hours, 127 hand sanitizing stations installed at all commonly touched areas.

Doha Festival City won the 2020 Travelers’ Choice Award by Tripadvisor, based on a full year of Tripadvisor reviews, placing the Mall in the top 10% of the hospitality sector in the world.

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