Dubai-UAE: smart, the global pioneer in urban mobility, presented by AW Rostamani Group in the UAE, participated in WETEX, the region's largest sustainability and clean energy technology exhibition. The event, hosted by the Dubai Electricity and Water Authority (DEWA), took place at the Dubai World Trade Centre from 30 September to 2 October.

At WETEX, smart unveiled its next-generation portfolio of premium electric vehicles (EVs) - including the high-performance Brabus variants - and demonstrated how the brand is redefining sustainable urban mobility for the modern city.

“Our participation at WETEX is a key milestone, as it allowed us to showcase how smart is redefining premium electric mobility by combining performance, innovation, and sustainability,” said Roberto Colucci, Director of EVs, AW Rostamani Group. “By presenting our electric models, that consist of the high-performance Brabus variants, we aim to demonstrate smart’s commitment to providing advanced technology tailored to the UAE market. This participation aligns with the nation’s Net Zero 2050 Strategy and reflects our shared vision for a greener, more sustainable future.”

As part of the event, Colucci participated in two panel discussions titled “Powering Green Transport: The Future of EVs and Charging Infrastructure” and “Scaling Clean Mobility - Infrastructure, Policy & Industry”. He shared his insights on the evolving EV landscape, the role of smart in shaping urban mobility, and the importance of public-private partnerships in building a robust charging ecosystem.

WETEX, hosted by the Dubai Electricity and Water Authority (DEWA), stands as the Middle East's most significant platform for sustainable innovation, as it brought together over 2,000 exhibitors and 80,000 visitors from around the world. The exhibition plays a crucial role in supporting the UAE's ambitious sustainability goals, including the UAE Net Zero by 2050 Strategic Initiative and Dubai Clean Energy Strategy 2050. For smart, participating in WETEX represents a strategic milestone in the brand's commitment to advancing electric mobility solutions that align with the UAE's vision for a sustainable future.

smart’s presence underscores its role in supporting the UAE’s transformation into a global hub for clean energy and sustainable technologies. Visitors will be able to experience the brand’s complete electric lineup - designed to combine Mercedes-Benz design excellence with intelligent EV innovation - and discover features that make smart vehicles ideal for urban living: compact design, agile performance, advanced connectivity, and zero-emission driving.

Through its participation at WETEX, smart aims to highlight how urban-centric, zero-emission, and technologically advanced vehicles can accelerate the region’s sustainable transformation. With cities worldwide seeking to cut emissions and improve air quality, smart’s EVs represent a practical, stylish, and forward-looking solution for the modern urban dweller.

About smart

Since the birth of the brand in the 1990s, smart has always maintained the vision of exploring the best solutions for future urban mobility. In late 2019, Mercedes-Benz AG and Zhejiang Geely Holding Group officially established smart global joint venture.

From 2019 to 2024, after the comprehensive renewal of its brand, products, and business model, smart successfully achieved the strategic objectives set for its initial five-year phase. Adhering steadfastly to the "China-Europe, Dual Home" global development strategy, smart has transformed into a leading premium intelligent electric automotive brand. It now boasts an expanding product matrix and a global footprint spanning around 40 countries and regions. In 2025, smart aims to boost its global business operations.

About AW Rostamani (AWR) Group 

AW Rostamani Group is a leading multi-sector family business in the Middle East, driven by a legacy of over seven decades. Its operations span across a diverse range of sectors including automotive, real estate, retail, lighting solutions, travel, logistics, agritech and sustainable packaging, the Group serves over 155,000 customers and 24,000 businesses annually, supported by a diverse team of more than 3,000 employees.Bottom of Form

Guided by its purpose to enrich lives across generations, AW Rostamani Group is dedicated to building purposeful businesses that meaningfully impact people, industries and the planet. By championing innovation, sustainability, and progress, AW Rostamani Group leads transformative change - creating a future where opportunity and progress go hand in hand.

Rooted in its rich legacy and guided by its values, AW Rostamani Group continues to lead with a focus on the future, nurturing partnerships and delivering excellence across its operations.