Dubai: MoEngage, the insights-led customer engagement platform, has announced that it has grown 120% in the Middle East and Africa (MEA) region in 2022. The martech software company, MoEngage, which raised funding, is continuing to grow and gain share in the market. This reiterates its commitment to growth in the region and closely serve the needs of its local customers. 

Today, MoEngage has more than 105 customers in the region across industries such as retail and e-commerce, banking and finance, telecom, airlines, healthcare, media, entertainment , travel and hospitality. It has added more than 70 customers in 2022 so far which has businesses not only from UAE but also Saudi Arabia, Bahrain, Qatar, Kuwait, Egypt, Lebanon, Morocco, Nigeria, South Africa, Israel, Tanzania and Turkey. 

Its net revenue retention (NRR) in the region stood at 105% during the same period. The impressive customer list includes the likes of retail giants Landmark, GMG, Apparel Group, Azadea, banks like Mashreq,  NASDAQ listed shared mobility player SWVL , Kuwait’s Jazeera Airlines, Bahrain’s leading telecom Batelco, Saudi music company MDLBeast, top classifieds like Bayut, as well as Nigerian e-commerce company Mano Africa amongst others. 

The company now boasts of more than 20 personnel in the region across sales, business development, customer success, solutions consulting and marketing. It is looking to add to its headcount in 2023 by augmenting the team in Egypt, Saudi Arabia, Turkey, Nigeria. 

Additionally, MoEngage has also built a robust partner ecosystem that consists of over 70+ resellers, agencies, tech partners and service integrators which help to expand its reach and serve a wide array of customers. These include the likes of e-cens, Labrys, Euphoria and FreshTech Africa. These regional partners are in addition to global partnerships that MoEngage has with the likes of Mixpanel, Appsflyer, VWO, Branch, Amplitude, Gupshup and others.

Apart from the business side, MoEngage has also made rapid strides in innovation and introduced new capabilities /features to its customer engagement platform. With MoEngage Inform, Web Personalization, Google Ads Integration, and App Marketplace, brands in the Middle East and Africa can power up their Customer Engagement strategies.

“With the support of capital inflows and a strong business pipeline, we plan to expand in countries beyond the GCC such as Egypt, Turkey and South Africa by building a comprehensive on the ground team right from sales, business development, partnerships, and customer success. This enables us to provide highly localized support to our customers and also develop a strong community of marketing, growth and product professionals to share ideas”, said Raviteja Dodda, CEO and Co-founder of MoEngage.

In 2022, MoEngage successfully hosted their first ever events in the Middle East - #GROWTH Summit Dubai and Riyadh - that had an amazing turnout with 250+ marketers, growth and product owners and entrepreneurs from various consumer brands. It plans to take this bandwagon to various other countries starting with Kuwait and then to Qatar, Egypt, South Africa, Turkey and Nigeria amongst others.

“To escape from the global gloom, fly to any leading capital of the Gulf, the only region in the world where economic growth forecasts are rising. With renewed focus on innovation, technology and non-oil revenues, the Middle East is probably the only region that is forecasting a good growth trajectory presently. MoEngage is poised to take advantage of this opportunity with its proven software, sustainable growth plans and a focus on customer delight’, said Kunal Badiani, head of growth and expansion, Middle East and Africa for MoEngage.
 
Founded in 2014, the San Francisco and Bengaluru headquartered company, which operates on a software-as-a-service (SaaS) model, plans to help Middle Eastern businesses become customer-centric through personalized communication at every touchpoint across the lifecycle. The firm has on boarded experts in the leadership and mid-level management roles and are planning to expand their base of channel partners in the region.

About MoEngage:
MoEngage is an insights-led customer engagement platform, built for the user-obsessed marketer. With AI-powered customer journey orchestration, personalization capabilities, and in-built analytics, MoEngage enables hyper-personalization at scale across mobile, email, web, SMS, and messaging channels. Fortune 500 brands and Enterprises across 35+ countries such as Commercial Bank of Dubai, Mashreqbank, AMC Theaters, DAMAC Properties, Landmark Group, Apparel Group, Deutsche Telekom, Samsung, Vodafone, and McAfee use MoEngage to orchestrate efficient customer engagement. MoEngage was recognized as a Leader in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms, a Strong Performer in the 2020 Forrester Wave for Mobile Engagement Automation, a Leader in G2 for Fall 2020 Grid® Reports, and the #1 Mobile Marketing Platform in G2’s Spring 2021 Momentum Report for our solutions. MoEngage recognized as a Strong Performer in The Forrester Wave™ Q3 2021 report– Cross-Channel Campaign Management.

Additional Nuggets:
Regional plans for growth in 2023:
MoEngage is focussed on creating the largest community regionally of Growth professionals to enable knowledge sharing and collaboration. Additionally, we intend to continue supporting our customers by building out our local account management and customer success teams. Our product keeps evolving with several industry first features and enabling several features that are attractive to our local customer base. 

Our goal remains to support all our customers on their data driven customer engagement goals through our market leading product and local strategic guidance
In 2022, we successfully hosted our first ever events in the Middle East - #GROWTH Summit Dubai and Riyadh - that had an amazing turnout with 250+ marketers, growth and product owners and entrepreneurs from various consumer brands. We plan to take this bandwagon to various other countries starting with Kuwait and then to Egypt, Turkey and Nigeria amongst others.

We are also ramping up our marketing activities in the region by expanding beyond UAE to other GCC countries as well as promising markets like Egypt, Turkey and South Africa.

How our regional customers are benefiting with their names and quantifiable benefits

Retail giant Landmark Group and banking behemoth Mashreq are perfect examples of how digitization and personalized communication can win over millennial engagement resulting in higher conversion rates.

Post digitization, Landmark observed a 30 per cent uplift in delivery and engagement rates and a 5 per cent increase in conversion rates. Similarly, Mashreq Neo witnessed a 16 per cent boost in debit card activation after personalizing its communication to customers.

Another successful case in point is Azadea Group. The group witnessed a 300% increase in new weekly customers and a 27 points improvement in NPS after order status automation.