As part of du's strategic content direction to become the 'preferred content distribution channel in the UAE', the UAE telecom operator recently partnered with "Victorylink"; the leader VAS provider in Egypt and Middle East, and the famous Arabic singer Angham to launch her exclusive "Angham World", which will bring du customers closer to the celebrity. Within the "Angham World" is the Angham fan club where fans can interact with the singer, listen to her latest songs, as they will have access to exclusive content, updates from the star and her concerts, as well as news.

Customers can activate 'Angham World' by sending 'ANGHAM' to 7788 for Dh2/day.

"We are pleased to be partnering with Angham to launch the Angham World. Fans will have access to the latest songs and we are pleased to have signed this special partnership with the singer at the du headquarters," said Osman Sultan, CEO of EITC.

"We are honored with this launching between Victorylink and du, and this is our first series of upcoming launches for bringing more celebrities to their customers." said Engy El Sabban, CEO of Victorylink.

"Technology and communication are key elements that allow artists like myself to keep in touch with my fans, and update them on my latest news and music. I would like to take this opportunity to thank the du team for inviting me to become their partner and for hosting me," said Angham.

Copyright © 2017 Khaleej Times. All Rights Reserved. Provided by SyndiGate Media Inc. (Syndigate.info).