Dubai: Emirates NBD, a leading bank in the region today announced a joint initiative with Dubai Police – the launch of a UAE-wide #secureyouraccount campaign, aimed at raising public awareness and education on cybersecurity.
The public service campaign is part of Emirates NBD’s ongoing initiatives to remind customers that the bank would never ask for personal details such as online or mobile banking credentials and password, card PIN or the three-digit CVV number on the back of the card and to remain vigilant about fraudulent emails, links, websites or calls to protect themselves against potential fraud.
The centre-piece of the campaign is a shareable video with lyrics amended to the tune of a popular and catchy pop song, designed to engage customers in a fun, memorable manner. The campaign will be supported by public service ads across print, broadcast, outdoor and social media by partners including Al Ittihad, Al Khaleej, ENG, Facebook, 1 FM, Gulf News, Hills Advertising, Khaleej Times, Sports 360, Star FM, and Yalla Compare.
As part of its commitment to safe, secure banking, Emirates NBD conducts regular SMS and email campaigns as well as posts messages across its social media platforms to sensitise customers to potential phishing and vishing attempts by fraudsters and remind them to never share their personal details with anyone. Handy tips on safeguarding personal information as well as encouraging safe banking practices are prominently displayed on the bank’s website in addition to pop-up reminders on the bank’s digital platforms, reminding customers to remain vigilant against fraud.
The global banking industry has been facing an increasing number of cyber-attacks in recent years, with the average cost of cyber-crime for the banking sector globally increasing by about 10 percent last year to $18 million. * Emirates NBD has committed a major portion of its AED 1 billion digital transformation investment towards strengthening our infrastructure, digital processes and analytics as well as creating programmes, products and solutions that provide customers with increased protection while carrying out digital banking transactions.
“Cybersecurity is a global threat that demands a collective approach between banks, law enforcement agencies, the media and end users,” said Abdulla Qassem, Group Chief Operating Officer at Emirates NBD. “As the UAE’s leading bank, we are committed to working with stakeholders across the sector to address this critical issue.”
Ahmed Al Marzouqi, Executive Vice President & Head of Retail Distribution, Emirates NBD added, “As fraudsters develop increasingly sophisticated means of accessing confidential data, human error remains the biggest vulnerability when it comes to fighting cyber-crime. Our current campaign is aimed at educating and engaging consumers to join hands with banks and law enforcement authorities in our collective efforts against cyber-crime.”
As part of Emirates NBD’s efforts to make everyday banking transactions more secure, the bank’s new authentication program known as SmartPass enables customers to authorise transfer and payments on Emirates NBD Online or Mobile Banking by using a token generated through their mobile. The bank’s DoubleSecure feature provides additional security on card-based transactions when shopping online at participating merchant sites. Additionally, customers receive instant SMS alerts on purchases made through their credit or debit cards, enabling them to block their cards instantly through their Emirates NBD Mobile Banking app or by calling the bank’s call centre, in case of any fraudulent activity.
The UAE authorities and Emirates NBD are urging members of the public to report suspicious links or emails related to their bank accounts to their respective bank’s call centre and Dubai Police. Emirates NBD customers can contact the bank’s call centre on 600 540000 and Dubai Police through their website: www.ecrime.ae
*Cost of Cyber Crime Study, Accenture and the Ponemon Institute.
-Ends-
About Emirates NBD
Emirates NBD is a leading banking Group in the region. As at 31st March 2019, total assets were AED 525.8 Billion, (equivalent to approx. USD 143 Billion). The Group has a significant retail banking franchise in the UAE and is a key participant in the global digital banking industry, with over 90 per cent of all financial transactions and requests conducted outside of its branches. The bank was declared the Most Innovative Financial Services Organization of the Year at the 2017 BAI Global Innovation Awards.
The bank currently has 234 branches and 1076 ATMs and SDMs in the UAE and overseas and a large social media following, being the only bank in the Middle East ranked among the top 20 in the ‘Power 100 Social Media Rankings’, compiled by The Financial Brand. It is a major player in the UAE corporate and retail banking arena and has strong Islamic Banking, Global Markets & Treasury, Investment Banking, Private Banking, Asset Management and Brokerage operations.
The Group has operations in the UAE, the Kingdom of Saudi Arabia, Egypt, India, Singapore, the United Kingdom and representative offices in China, Indonesia and Turkey.
The Group is an active participant and supporter of the UAE’s main development and community initiatives, in close alignment with the UAE government’s strategies, including financial literacy and advocacy for inclusion of People with Disabilities under its #TogetherLimitless platform. Emirates NBD Group is a Premier Partner and the Official Banking Partner for Expo 2020 Dubai. For more information, please visit: www.emiratesnbd.com
For further information on Emirates NBD, please contact:
Ibrahim Sowaidan
Senior Vice President
Head - Group Corporate Affairs
Emirates NBD
Telephone: +971 4 609 4113 / +971 50 6538937
e-mail: ibrahims@emiratesnbd.com
Tricia Kaul
asda’a bcw; Dubai, UAE
Tel: 971-4-4507600; Fax: 971-4-4358040
Email: Tricia.Kaul@bcw-global.com
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
