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Dubai, UAE : CB2 has launched its latest collection for Fall and Winter 2021. With a paired back yet elevated approach towards this season, the latest range reflects the furniture and décor brand’s pursuit of the beautiful as part of Crate and Barrel, which is owned and operated by Majid Al Futtaim in the UAE.
CB2 believes in enhancing the experience of living by introducing beautiful statement pieces in everyday homes, especially since more and more people have been working from home in the past year. The Fall and Winter 2021 Collection cannot be pinned down to one overarching thesis or concept. What makes this range truly special is as much about the quality of the materials and unique design as it is about an individual’s taste and editing back to only the best.
CB2’s high design aesthetic unites relaxation with sophistication in an approach that turns every house into a home. Wire mesh bookcases, velvet accent chairs and faux mohair benches bring a beautiful functionality that flows effortlessly through every room. The new collection prizes furniture and décor that can be mixed and matched to curate an entirely individual space.
This season’s homeware focuses on both the materialistic and the mineral, with marble, monochrome, and muted hues featured throughout the collection. CB2 is bringing balance to the home through a spectrum of tones and textures, following CB2’s Trend Report where 62 per cent of designers predicted mineral-inspired shades to be the colour of choice in 2021.
With connoisseurship replacing consumption, every choice and detail makes for a work of art. Customers will find everything from elegant serve wear to outdoor furniture and innovative storage solutions at CB2. The new collection also features several furniture pieces that help make working at home a pleasure including sculptural desks and vintage-inspired office chairs. To elevate every corner of the home, quality materials and unique designs have been thoughtfully considered to create indulgent accessories such as the Alpaca Copper Throw, hand-thrown Nuevo Vase and Selenite Bookends.
CB2 frequently collaborates with internationally renowned designers – all of whom have their own unique styles to appeal to every taste. Currently available on CB2’s online platform are Kara Mann’s clean lines, Jennifer Fisher’s playful aesthetic, Ross Kassidy’s uniquely comforting textures and Matthew Williamson’s London eclectic style.
This season, the latest collection aims to inspire individuals to give themselves permission to indulge in what feels good and pursue designs that delight. Customers can peacefully shop knowing that every choice and detail, including the caliber of designers CB2 works with, has been thoughtfully considered, making the investment completely worth it.
Customers looking to find a new kind of beautiful and freshen up their interiors this season can get their hands on statement CB2 pieces online now at www.cb2.ae. Follow @cb2middleeast on Instagram and Facebook to learn more.
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Media Contact:
Alexandra Richards
Memac Ogilvy
E: alexandra.richards@ogilvy.com
About CB2
CB2 is transforming the perception of home design for today’s modern consumer by offering high quality, sophisticated design at an approachable price. The brand is today’s destination for timeless yet edgy home collections, creating furniture and decor to inspire creativity and celebrate individuality with an eclectic mix of products and decorating ideas. In addition to being a leader in online retail, the brand is rapidly expanding their physical footprint and currently has 20 locations across the U.S and Canada. CB2 is part of Crate and Barrel Holdings, which is owned by The Otto Group, a global retail and services group based in Hamburg, Germany. For more inspiration, follow us on Facebook or Instagram.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 29 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 375 outlets including City+, the region’s first checkout-free store, and an online store.
Majid Al Futtaim operates more than 500 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, CB2, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.
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© Press Release 2021
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