Riyadh —The 20th annual study of global wealth management conducted by Boston Consulting Group (BCG) has taken a 20-20 view of the industry, looking back over the past two decades as well as ahead to 2040, to provide a detailed retrospective on wealth growth over the past 20 years and evaluate the potential long-term impact of the COVID-19 crisis. According to the report, titled Global Wealth 2020: The Future of Wealth ManagementA CEO Agenda,’ 54.5 percent of the Kingdom of Saudi Arabia’s (KSA) wealth was held by millionaires in 2019, while the country’s millionaires are expected to grow by 1.2 percent annually over the coming years.

BCG findings suggest KSA represented 17.4 percent of the share of personal wealth pool in 2019 in the Middle East and Africa, having grown by 3.5 percent annually to USD 1 trillion between 2014 and 2019. Currency and deposits represented the country’s largest onshore asset class, accounting for 47.1 percent of total personal wealth in 2019, while bonds are expected to grow the fastest at 11.2 percent through 2024.

“Despite the current economic decline and precarious outlook globally for the coming years, estimates indicate KSA will still record sustainable growth across several areas within the wealth segment,” said Mustafa Bosca, Managing Director and Partner, BCG.”

BCG has also created a vision for the future of wealth management, examining how the industry’s value proposition and offerings will change over the next two decades, how forms of interaction will evolve, and which new business models will emerge. Furthermore, BCG offers wealth management CEOs a comprehensive agenda for protecting the bottom line, prioritizing the areas in which they hope to win in the future, and building appropriate supporting capabilities.

In the report, BCG outlines three potential scenarios for post-COVID-19 growth: “quick rebound,” “slow recovery,” and “lasting damage.” Regardless of which scenario emerges, wealth management providers are likely to face more pressure, and many of them were already in challenging positions before COVID-19. Client needs and expectations are changing at an accelerated pace, competition is intensifying, and cost-to-income ratios have been significantly higher than prior to the previous financial crisis – 77 percent in 2018 compared with 60 percent in 2007.  

Although some wealth management providers have made advances in recent years in adopting their businesses to the changing environment, nearly all have still had considerable work to do, and CEOs must treat 2020 as a pivotal point. BCG’s recommended agenda for wealth management CEOs features three key imperatives:

  • Protect the bottom line by pursuing smart revenue uplift, optimizing the front-office setup, streamlining compliance and risk-management processes, and improving structural efficiency.
  • Win the future by developing more personalized value propositions, enhancing ESG and impact-investment offerings, designing challenger plays, and leveraging ecosystems and M&A
  • Build capabilities by gaining better client understanding, attracting top talent, investing in digital and data, and designing state-of-the-art technology platforms

“With the uncertainty and unpredictability surrounding the economic climate, wealth managers and CEOs should immediately begin strategizing for each of the scenarios that have been outlined,” said Mustafa Bosca. “Regardless of likelihood in terms of one transpiring and the other two not, it is important to have contingencies in place for every potential occurrence. Difficult times are undoubtedly ahead, and measures must be taken, so they are able to navigate through the impending period.”

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About Boston Consulting Group

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation—inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

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