Dubai: Emirates NBD, a leading bank in the region was recognised for its efforts towards enhancing customers’ banking experience at the recently held Gulf Customer Experience Awards.

Competing against the region's most prominent companies from diverse industries, Emirates NBD secured awards in four categories: Business Change and Transformation, Best CX Strategy, Customer Complaints and Customer Experience Team.

The awards recognised the bank’s customer-centric ethos and championing of excellent customer experience as a key driver for business success. In recent years, the bank has made investments towards customer service excellence focusing on both cultural re-engineering programmes for employees as well as adopting technology-driven solutions to enhance and simplify customer engagement points.

Commenting on the win, Suvo Sarkar, Senior Executive Vice President and Head of Retail Banking & Wealth Management, Emirates NBD said: “We are proud to be honoured with four prestigious awards this year. Providing a superior customer experience has been at the core of our business model and corporate culture, and this recognition is testament to Emirates NBD’s commitment towards delivering unparalleled customer service. We will continue to invest in our customer experience strategy in order to adapt and cater to the evolving needs of the market.”

Emirates NBD’s ongoing customer service enhancement is driven by the bank’s overall vision statement: “Every day we make our customers' lives simpler by providing solutions that help them fulfil their financial aspirations”, supported by the core values of ‘Customer Focus’ and ‘Service Excellence’ at the top of the pyramid.

The Gulf Customer Experience and Digital Experience Awards celebrate and recognise the very best across multiple categories. The programme is supported by the Department of Economic Development (Dubai) along with respected thought‐leaders in customer and digital experience from across the region. The awards aim to support organisations and businesses as a vehicle for sharing best practices and for promoting continuous improvement, learning and personal development.

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About Emirates NBD

Emirates NBD is a leading banking Group in the region. As at 31st December 2018, total assets were AED 500.3 Billion, (equivalent to approx. USD 136 Billion). The Group has a significant retail banking franchise in the UAE and is a key participant in the global digital banking industry, with over 90 per cent of all financial transactions and requests conducted outside of its branches. The bank was declared the Most Innovative Financial Services Organization of the Year at the 2017 BAI Global Innovation Awards.

The bank currently has 230 branches and 1069 ATMs and SDMs in the UAE and overseas and a large social media following, being the only bank in the Middle East ranked among the top 20 in the ‘Power 100 Social Media Rankings’, compiled by The Financial Brand. It is a major player in the UAE corporate and retail banking arena and has strong Islamic Banking, Global Markets & Treasury, Investment Banking, Private Banking, Asset Management and Brokerage operations.

The Group has operations in the UAE, the Kingdom of Saudi Arabia, Egypt, India, Singapore, the United Kingdom and representative offices in China and Indonesia.

The Group is an active participant and supporter of the UAE’s main development and community initiatives, in close alignment with the UAE government’s strategies, including financial literacy and advocacy for inclusion of People with Disabilities under its #TogetherLimitless platform. Emirates NBD Group is an Official Premier Partner of Expo 2020 Dubai. For more information, please visit: www.emiratesnbd.com

For further information on Emirates NBD, please contact:

Ibrahim Sowaidan
Senior Vice President

Head - Group Corporate Affairs
Emirates NBD
Telephone: +971 4 609 4113 / +971 50 6538937
e-mail: ibrahims@emiratesnbd.com

Tricia Kaul
asda’a bcw; Dubai, UAE

Tel: 971-4-4507600; Fax: 971-4-4358040
Email: Tricia.Kaul@bcw-global.com

© Press Release 2019

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