Fuel Efficiency and Performance the best of both worlds: Ford's Social media followers in the Middle East

Sixty percent of drivers in the Middle East and Levant say fuel efficiency is more important than power

  • A desire to save money and high fuel prices are the top reasons for choosing more fuel efficient cars
  • Survey was conducted on Twitter and covered more than 19,000 responses from people in eight countries

Jeddah, KSA ­– When it comes to buying a new car, more than 60 per cent of Middle East consumers say that fuel efficiency is more important than power.

That’s just one conclusion in a survey of thousands of people in eight countries across the Middle East and Levant which Ford Middle East conducted via Twitter recently. It is the first consumer-oriented research Ford has conducted via social media.

The survey targeted consumers aged 20-35 with interests in automotive, technology, green solutions and news, from Saudi Arabia, Kuwait, Lebanon, Jordan, Oman, Bahrain, Iraq and the United Arab Emirates. The survey was conducted in both English and Arabic, and drew over 19,000 responses.

“We conducted this survey to learn more about what shapes consumers’ decisions when shopping for a new car,” said Crystal Worthem, Ford Middle East & Africa’s director of Marketing. “It’s clear that consumer attitudes are changing to focus on new, cost-effective engines which also deliver the power you want and the efficiency you need.”

When asked the reasons for prioritising fuel efficiency, more than 50 per cent of respondents were concerned about high fuel prices. Other top reasons included wanting to save money (25 per cent), and an interest in being more environmentally friendly (15 per cent).

While motorists throughout the region seem sensitive to fuel prices, surprisingly few seem unaware of long term strategies for saving fuel. Only 27 per cent of those surveyed admit that they consider the total cost of ownership – including fuel costs – when shopping for a new car, while the largest proportion (33 per cent) rate safety and technology features as more important considerations.

That’s not helped by the fact that drivers in the region value performance, with around 20 per cent of all respondents saying performance was a factor when deciding on a new car. When asked, most drivers (54 per cent) said that powerful cars were fun to drive, were safer (24 per cent) and were a status symbol (22 per cent).

“These insights tell us that today’s consumers are more sophisticated than ever,” added Worthem. “They expect their vehicle to provide excellent fuel economy without compromising the performance they need.”

It’s precisely this need for the combination of fuel efficiency and power that led to the development of the EcoBoost® family of engines. Since 2009, EcoBoost engines have accumulated 10 International Engine of the Year awards including the 2012 Best New Engine, the 2012-2014 Engine of the Year and six consecutive class victories for the 1.0-litre EcoBoost three cylinder turbo engine.

"EcoBoost gives drivers the power they want and the fuel efficiency they need,” said Worthem. “When driven efficiently, EcoBoost technology is capable of helping owners save on fuel and save money throughout the year. When owners need that extra boost of acceleration or power, the turbo technology is ready to engage.”

What is EcoBoost?

Power and fuel efficiency once sat at opposite ends of the performance spectrum but thanks to Ford’s EcoBoost technology, drivers can now spend more time on the road and less time at the fuel pump.

EcoBoost combines turbocharging, variable-valve timing and direct fuel injection with reduced displacement to deliver significant vehicle fuel-efficiency gains over larger displacement engines, without sacrificing vehicle performance.

Ford’s award-winning EcoBoost engines power a wide range of models in the current Ford line-up, including utility vehicles such as Edge, Explorer, Expedition, F-150, and performance models such as the mighty F-150 Raptor, Mustang muscle cars and Le Mans-winning racing cars, like the Ford GT.


About Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 201,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.​​  

Ford’s history in the Middle East goes back more than 60 years. The company’s local importer-dealers operate more than 155 facilities in the region and directly employ more than 7,000 people, the majority of whom are Arab Nationals. For more information on Ford Middle East, please visit www.me.ford.com  

Ford Middle East is also a responsible corporate citizen with currently various CSR initiatives running in the region including the Ford Motor Company Conservation & Environmental Grants, Ford Warriors in Pink® breast cancer awareness campaign, Ford Driving Skills for Life for young drivers and the Henry Ford Entrepreneur Academy, education initiative for young entrepreneurs.


Sue Nigoghossian

MENA Communications

Ford Middle East & Africa

Rasha Ghanem

ASDA’A Burson-Marsteller





© Press Release 2018

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.

More From Press Releases