Rowenta, one of the world's leading brands of high-performance garment steamers, steam irons and hair styling appliances, announced today its partnership with the inaugural World Luxury Fashion Week to be held in Abu Dhabi from 25 - 28 November 2012.
Innovative Rowenta hair stylers will be used to style Model's hair & the designers will benefit from using the efficient Rowenta garment steamers that will enable impeccable ironing for the collection.
"Rowenta has a long history of partnership with fashion events, and we are delighted to support the pioneers of the fashion world with our garment care products & our hair styling products to present the show at its best," said Shonila Misra, Marketing Director of Groupe SEB, Middle East, Africa and Central Asia. "Our partnership with the World Luxury Fashion Show reinforces our status of the official partner of fashion & establishes us as a preferred brand in the fashion industry."
In addition, Rowenta wants to grant its fans with the opportunity to have access to this highly exclusive event. Rowenta's fans on its Facebook page in UAE will have a chance to win 5 invites to a select show during World Luxury Fashion Week in Abu Dhabi. To know more details, please visit Rowenta Middle East Facebook page.
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Media Contact:
Name: Sarah Magdi
Title: Account Executive
Agency: Renno Communications Group
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Email:sarah@rennocg.com
About Groupe SEB
The world leader in small domestic equipment, Groupe SEB operates in nearly 150 countries with a unique portfolio of top brands marketed through multi-format retailing. Selling some 200 million products a year, it deploys a long-term strategy focused on innovation, international development, competitiveness and service to clients. Groupe SEB has more than 25,000 employees worldwide.
About Rowenta
The German brand Rowenta has been supplying professional household products for more than 123 years, becoming synonymous with powerful and refined products, satisfying consumers' requirements as well as their wants. Driven by its own success, the company focused on diversifying its product range and has recently become recognized as an international leader in the hair, cosmetic and beauty industries. Rowenta's beauty range includes hair clippers, hair dryers, hair styling appliances and epilators.
© Press Release 2012
