•Philips Blu-ray gets the most out of your Flat TV

Dubai, UAE, December 9, 2009 - With consumers realising the High Definition format war is over and driven by an ever increasing adoption of HD capable Flat TVs, Blu-ray is assumed to grow significantly in 2009. Building on its globally leading role in the DVD player market, Philips seeks to satisfy this increasing consumer demand for a cinematic experience by launching the latest Philips Blu-ray player BDP7500BL.

With this Blu-ray, Philips is truly pushing the boundaries to purely define design and performance. Philips Blu-ray BDP7500, made from real aluminium, ensures optimum audio-video experience, breathing new life into your movies and music.

Marvel at the sophisticated touch controls for seamless enjoyment:

Subtitle Shift
Subtitle Shift is an enhancement feature that lets users manually adjust a movie's subtitle positioning on the television or computer screen. Using the remote control, users can shift the subtitles up and down on the screen. On widescreen displays, such as 21:9 cinema and projectors, the subtitles sometimes get cut off. In order to see them clearly, the user has to change the display aspect ratio, which defeats the purpose of the widescreen. With the Subtitle Shift feature, the user can retain the correct display aspect ratio and have the subtitles ideally positioned on the screen.

Blu-ray Disc playback
Blu-ray Discs have the capacity to carry high definition data, along with pictures in the 1920 x 1080 resolution that defines full high definition images. Scenes come to life as details leap at you, movements smoothen and images turn crystal clear. Blu-ray also delivers uncompressed surround sound - so your audio experience becomes unbelievably real. The high storage capacity of Blu-ray Discs also allows a host of interactive possibilities to be built in. Seamless navigation during playback and other exciting features like pop-up menus bring a whole new dimension to home entertainment.

Dolby TrueHD and DTS-HD MA
DTS-HD Master Audio and Dolby TrueHD deliver 7.1 channels of the finest sound from your Blu-ray Discs. Audio reproduced is virtually indistinguishable from the studio master, so you hear what the creators intended for you to hear. DTS-HD Master Audio and Dolby TrueHD complete your high definition entertainment experience.

BD-Live (Profile 2.0)
BD-Live opens up your world of high definition even further. Receive up-to-date content just by connecting your Blu-ray Disc player to the internet. Exciting new things like exclusive downloadable content, live events, live chats, gaming and on-line shopping all await you. Ride the high definition wave with Blu-ray Disc playback and BD-Live

1080p at 24 fps
Bring true cinema experience into your living room with 24 frames-per-second video. Original films are all recorded at this frame rate, providing an ambience and image texture that is so unique. Philips Blu-ray Disc players are equipped to bring you 24fps directly from Blu-ray Discs - thus giving you sensational cinema-like high definition images that will astound you.-

DVD video upscaling
HDMI 1080p upscaling delivers images that are crystal clear. DVD movies in standard definition can now be enjoyed in high definition resolution - ensuring more details and more true-to-life pictures. Progressive Scan (represented by "p" in "1080p') eliminates the line structure prevalent on TV screens, again ensuring relentlessly sharp images. To top it off, HDMI makes a direct digital connection that can carry uncompressed digital HD video as well as digital multi-channel audio, without conversions to analog - delivering perfect picture and sound quality, completely free from noise.

DivX Ultra
DivX® Ultra combines DivX® playback with great features like integrated subtitles, multiple audio languages, multiple tracks and menus into one convenient file format

Eco-friendly
The entire range achieves an eco-friendly small carbon footprint by featuring ultra low 0.2W standby mode.

Philips Blu-ray BDP7500BL is available in all leading electronic stores for AED1199/.

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About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs more than 118,000 employees in more than 60 countries worldwide. With sales of EUR 26 billion in 2008, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter. . 

Dolby is a registered trademark of Dolby Laboratories.

DTS is a trademark of Digital Theater Systems, Inc

AVCHD is a trademark of Panasonic Corporation and Sony Corporation.

HDMI, the HDMI Logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC.

For further information and images, please contact:
Galia Rizk
Philips Consumer Lifestyle
Tel: +971 4 3095151/ Mob: + 971 50 6258203
E-mail: galia.rizk@philips.com

© Press Release 2009