United Arab Emirates: As companies in the Middle East are pivoting towards digital marketing, there is a greater need for awareness and adoption of Marketing Technology (MarTech) solutions. To address this big knowledge gap, MarTech Vibe (www.martechvibe.com) the region’s first marketing technology news platform has been announced.
MarTech Vibe will bring together the greatest marketing ideas of today and the tech solutions of tomorrow. It will closely examine the world of marketing technology for meaningful stories and news for new age marketers, thought leaders, and brand strategists. The daily coverage will include news, industry trends, and analysis that will empower marketers in the region. In addition to the news coverage and thought-leadership articles, MarTech Vibe will also feature articles written by domain experts who see it as an authoritative platform for them to share their views.
“MarTech Vibe caters to the region’s marketers, bringing them news, views, and analysis of all things MarTech. We’re set to help the region grow as a technology-driven hub that aligns with the vision of future of Middle East set forth by its leaders,” said Shalaka Nalawade, Editor, MarTech Vibe.
Speaking about the new launch, Sanjay Swamy, Head of Brand & Business Partnerships, MarTech Vibe, said, “After introducing Vibe Marketers Fest, the first MarTech Conference in Dubai last year, launching MarTech Vibe seems like a natural extension. The region’s marketers are eager to know more about global tech trends and how they can be implemented locally. As companies in the Middle East are beginning to invest in MarTech solutions, there is a need to offer unbiased, insightful, and locally-relevant content”.
MarTech Vibe’s mission is also to connect technology providers with marketing professionals.
Swamy added, “With MarTech Vibe, we are completing the knowledge eco-system to educate and empower marketers in the Middle East, an initiative that’s truly driven by content and meaningful engagements.”
MarTech Vibe, is a wholly owned subsidiary of Vibe Projects.
About Vibe Projects
Vibe Projects is a media and social impact company. Which believes in the power of purpose and delivers it with knowledge conferences, inspiring talks, authentic storytelling and engaging content. Vibe Projects defines and drives the agenda for tomorrow’s trends, be it in technology, social innovation or leadership.
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