GE Voluson 730 ultrasound system to showcase at Arab Health next week

Dubai, January 23, 2003: GE Medical Systems (GEMS), global pioneers in medical information and technology, marks a new dimension in obstetric imaging with the launch of a new product at Arab Health next week, providing live and moving three dimensional images of unborn babies taken directly from the womb.
 
GE Voluson 730, the breakthrough ultrasound available in two versions, Expert and Pro, is one of a number of GE’s innovative healthcare products to be highlighted at the region’s leading medical exhibition from January 26-29 (2003).
 
Dr. Hisham Youssef, General Manager, GE Ultrasound, Middle East and Africa commenting on GE Medical System’s latest innovation in research and development: “Exclusive live-action technology brings the fourth dimension - time - to ultrasound making the GE Voluson 730 Expert and Pro 4D Ultrasound Systems a revolution in women’s healthcare. Physicians are now able to detect tumourous female breast tissue with a degree of precision previously unknown.”    
 
Available in Saudi Arabia, United Arab Emirates, Kuwait, Bahrain and Egypt, the GE VOLUSON 730 is the world’s first and only ultrasound system featuring RealTime 4D technology, allowing doctors to observe anatomy in motion and patients to recognise what is being viewed inside their body. Expectant mothers will have the opportunity to view moving images of their unborn child with detailed precision.
 
“In obstetrics the new ultrasound also means a mother can see her baby even before it is born with fine details of the face, body, fingers and toes – a truly warming experience. The entire family can be involved in a pregnancy with this innovative technology,” added Dr. Youssef.
 
The new 4D ultrasound also increases the degree of accuracy of ultrasound-guided biopsies to 100 per cent, as opposed to previous results of 50 per cent, even with tumours of diameter less than 5 millimetres. Studies show, that this breakthrough ultrasound system, which uses RealTime 4D technology, can save the lives of nearly 111,000 women worldwide each year by detecting breast cancer at an early stage, according to figures published by the World Health Organisation.
 
Using the GE VOLUSON 730 Expert and Pro, which are manufactured by GE Kretz in Austria, physicians can analyse fetal development and perform exams previously unavailable.  In addition, the 4D ultrasound technology determines fetal age, evaluates high-risk pregnancies, and detects fetal abnormalities, structural problems with the uterus, placental abnormalities, abnormal bleeding, ectopic pregnancies and ovarian tumours and fibroids.
 
For physicians to learn more about and become familiarised with the RealTime 4D ultrasound, GEMS will be offering the “International Academy of Medical Ultrasound” from 12 –14 April in Cairo, preceding the 3rd Middle East 3D Ultrasound Congress, taking place from 15- 16 April.
 
GE Medical Systems is an $8 billion global leader in medical information and technology. Its offering includes networking and productivity tools, clinical information systems, patient monitoring systems, conventional and digital X-ray, computed tomography (CT), magnetic resonance (MR), Ultrasound and bone mineral densitometry, positron emission tomography (PET), and nuclear medicine. For more than 100 years, health care providers worldwide have relied on GE Medical Systems for high quality medical technology, service, and productivity solutions. For more information please visit www.gemedical.com.
 
Arab Health is the annual international hospital, medical equipment and services exhibition and conference. All Ultrasound products as well as other GE Medical products can be seen on the company stand (Hall 3 - Stand 321) at the exhibition in the Dubai World Trade Centre from January 26-29, 2003.
 
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Note to editors:
GE has been active in the Gulf since 1933.  Its activities in the region are conducted through direct presence, joint ventures, strategic alliances, and a wide network of distributors. GE has completed strategic projects in various hi-tech industrial sectors, defence-related contracts and major infrastructure developments.
 
GE (http://www.ge.com) is a diversified technology, manufacturing and services company based on more than a century of achievement and innovation. Today, it is the only company listed in the Dow Jones Industrial Index that was also included in the original listing of 1896. GE operates in more than 100 countries and employs nearly 300,000 people worldwide.
 
 
For more information, please contact:                                           
Samantha Wood / Jehad Saleh                             
ASDA’A Public Relations                                                   
Burson-Marsteller Middle East affiliate                  
Tel: 971-4-3344550, Fax: 971-4-3344556
E-mail: info@asdaa.com
 
or Sébastien Duchamp, GE Medical Systems Europe, +33 1 3070 9096

© Press Release 2003