Fujitsu General achieves Superbrand status for the fourth consecutive year

Dubai: Leading air-conditioning (AC) brand Fujitsu General has been awarded Superbrand status in the UAE for the fourth consecutive year.

The status is awarded based on a brand’s ability to offer emotional and tangible benefits to customers as well as its strong connection among media, suppliers, investors and employees. This year, 57 companies were awarded by the Brand Council members along with prominent senior directors and managers on an invitation-only basis. The Japan-based cooling manufacturer is the only AC brand in the country to receive this recognition since the launch of the programme in the UAE in 2005. 

“Fujitsu General ACs are synonymous with quality, durability and innovation – and it’s because of the trust that consumers place in the brand that it appears year after year on the Superbrand roster. With regionally specified products, supported by intelligent marketing and reliable customer service, the brand commands authority in a region where AC is considered a life-essential,” commented Mike English, Director at Superbrand Middle East.

“Fujitsu General has been setting the tone for cooling in the Middle East for nearly 50 years.  It’s a global brand that invests and innovates in the regions it serves, developing products with unrivalled capacity to meet the demands of unique climates such as ours. As the originators of desert cooling, Fujitsu General has been challenging expectations and pushing boundaries since 1972. We’re proud to have partnered with them on this journey and look forward to bringing the next generation of cooling technology to today’s and tomorrow’s consumers,” said Tariq Al Ghussein, Chairman and CEO at Taqeef, Fujitsu General’s distribution partner in the Middle East.

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About Taqeef

Taqeef is the originator of desert cooling systems in the UAE and the Middle East’s leading air conditioning solutions provider. Since 1972, Taqeef has served the country’s evolving cooling needs with world-class technology, innovation and service. Taqeef is committed to driving responsible Air-Conditioning use and promoting environmental efficiency in the industry across the Middle East.          

About Fujitsu General           
Fujitsu General is the Middle East’s biggest selling air conditioning brand. Renowned for their superior product performance and innovation, they are the originators of extreme weather cooling solutions
for the Middle East. In 1972 they revolutionised the market with the first and only desert specified AC unit that could cope with the challenges of both extreme heat and sand. Since then, they have brought many other world and industry first technologies to the market and the region; an automatic self-cleaning filter system, optimal airflow control technology, and the first full range of ESMA and QCC accredited ducted and split units. Their product performance and unrivalled quality continues to set the standard in an increasingly competitive market. Fujitsu General units remain the most requested and recommended in any new project in the Middle East.

© Press Release 2020