flydubai goes mobile

Access to international destinations and affordable fares now in the palm of your hand with launch of innovative new mobile website

Dubai, UAE, 19 July 2012: Travellers can now access a host of online functions and important travel information in the palm of their hand with the launch of a new mobile website from flydubai, Dubai's innovative low-cost airline.

Designed to work with any device that has an internet data connection and a web browser, the new mobile flydubai.com allows customers to book and pay for flights from almost anywhere in the world. With all the functionality of the normal flydubai booking process travellers can chose their seats, purchase checked baggage and select insurance. Payment is safe and secure using either Visa or Mastercard. Alternatively, passengers can choose the pay later option allowing cash purchases via one of more than a thousand payment partners in the UAE.

Furthermore, users can access to-the-minute flight status information, including arrival and departure times as well as journey duration - a useful tool for both flydubai customers and anyone collecting or dropping off friends and family at the airport.

flydubai's CEO, Ghaith Al Ghaith, said: "At flydubai we have a passion for making travel less complex and more cost-effective. We continuously strive to provide our customers with the very best overall experience - from the booking process, through to check-in and the flight itself. The launch of this mobile website, which coincides with a re-launch of the main website, makes it even more convenient and accessible for passengers across our network to flydubai, thereby encouraging them to travel to more places more often."

Visitors to the site can also access their passenger profile created previously on flydubai.com. Those who have not created a profile do not miss out; they can still view a booking by entering their reference number and family name. The key information is then prioritised and clearly displayed.

Designed to be simple, fast to use and limit the amount of data consumed, the new website works on any mobile device without the need to download an application. Since launch the majority of users have been accessing the booking and payment facility, followed by flight status and timetable information.

"flydubai recognises that mobile technology is playing an increasingly important part of our customers' everyday lives. As one of the region's most innovative airlines, it was important for us to give passengers the freedom to book a leisure or business trip anytime, anywhere and this is just the start of our plans for mobile technology," added Al Ghaith.

Travellers who access flydubai.com from a mobile browser will be automatically redirected to the airline's mobile version. If access to the full site is required, a link appears at the bottom of the home page.

About flydubai:
Established in March 2008, flydubai is Dubai's first low-cost airline and the fastest growing start-up airline in the world. Since commencing operations in June 2009, the airline has established an operational route network of more than 45 destinations across the GCC, Middle East, North Africa, Indian Subcontinent, Asia and Central & Eastern Europe and has built up fleet of 23 aircraft. Owned by the Government of Dubai, the low-cost carrier supports the city's commercial and tourism sectors by serving all travellers and providing them with affordable air links to a range of destinations. The airline is dedicated to quality service and comfortable travel, lowering costs by optimising operational efficiencies and offering the passenger more choice.

For more information about flydubai services, please visit www.flydubai.com or contact the call centre (+971 4 231 1000) or travel partners.

For further information, please contact:
Aimee Greaves for flydubai at Mobile: (+971) 56 682 6100; Email: aimee.greaves@flydubai.com

Joanna Agnew, DABO & CO at Mobile (+971) 50 651 9547; Email: joanna.a@daboandco.com