DUBAI: Saudi family conglomerate Aljan and Brothers Holding Group is bringing Dubai’s Desert Adventures Tourism to the Kingdom, as international tourism is expected to boom.

The joint venture, signed at the Arabian Travel Market, will establish a full-service destination management company in Saudi Arabia, modeled on the Desert Adventures Tourism operation in the UAE.

“Despite the challenges of the past eighteen months we have seen considerable growth in visitation and spend across many regions of the country and we are optimistic about the future of tourism in Saudi,” Fahd Hamidaddin, CEO of the Saudi Tourism Authority, said.

Aljan and Brothers is one of the largest private sector conglomerates in the Middle East, with businesses in textiles, real estate, logistics, and entertainment.

“Through this partnership, we will not only become a market leader in this sector but also create new jobs and support elevating the Kingdom as a prime tourism destination,” the group’s sponsor of tourism and hospitality Fahad bin saad Alajlan said.

Copyright: Arab News © 2021 All rights reserved. Provided by SyndiGate Media Inc. (Syndigate.info).

Disclaimer: The content of this article is syndicated or provided to this website from an external third party provider. We are not responsible for, and do not control, such external websites, entities, applications or media publishers. The body of the text is provided on an “as is” and “as available” basis and has not been edited in any way. Neither we nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this article. Read our full disclaimer policy here.