Customers in Oman and across the GCC can rest assured that they can buy A’Saffa chicken and chicken parts with the confidence that they have been raised and slaughtered by hand using real halal techniques in accordance with Islamic Sharia’a; whereas many other poultry producers around the world practice slaughtering, birds using electrical impulses known as stunning. It is noteworthy that A’Saffa Foods specially employ trained Muslim staff to slaughter chickens by hand at their farm ensuring that the staff member pronounces ‘Bis miallah Allah ho Akhbar’, whilst facing ‘Makkah’ during the slaughtering of each individual bird in accordance with Sharia’a principles.
Sidhartha Lenka, Head marketing and sales, A’Saffa Foods elucidates, “For the slaughtering of our chicken the techniques that we use at our farm ensures that all of our birds are slaughtered by hand using a knife, processed in a way that is hygienic and ensures that the birds are of the highest quality and fit for human consumption.”
A’Saffa Foods produce high quality fresh and frozen poultry products and the brand’s chicken are fed with 100% natural fodder, produced in a highly sophisticated factory, and slaughtered manually by knife (real halal) as per Islamic law (Sharia’a). Families across the Sultanate and beyond can hence buy A’Saffa Foods products with confidence, as A’Saffa chicken are in accordance with ‘real Halal’ principles and are hand-slaughtered with knife as per Islamic Sharia’a.
“Using electricity shocks, makes the birds unconscious which is not as per sharia principles. Through ‘real halal’ the slaughtering is done by hand from the top of the neck ensuring each drop of blood and toxin flows out of the bird and is hygienic for consumption,” Mr. Lenka explained. “Also, worldwide during stunning 3 to 4 out of every 100 chicken die before slaughter and goes unnoticed in mechanical slaughtering which means ‘halal’ is not guaranteed. Mostly companies also use mechanical devices to slaughter poultry which is also contrary to the strict guidelines that should be carried out to ensure that birds are slaughtered in accordance with proper Islamic Sharia’a.”
A’Saffa’ chicken does not contain hormones, steroids, artificial flavor, colour or chemical preservatives, synthetic ingredients and no artificial injection of water is used to increase chicken weight. This is part of the brand’s effort to give consumers the most natural product - thereby making A’Saffa a trusted name in 100% natural, tasty and healthy food products. Biosecurity at A’Saffa Foods Farms is of utmost importance, and several measures have been implemented to make sure that good hygiene practices are in place throughout our plant. This helps prevent disease not only in A’Saffa poultry, but also ensure it is healthy for those who consume the brand’s products, and helps to protect public health and the community at large.
Having best-in-class technology and equipment at their plant, A’Saffa Foods SAOG is accredited and certified by the highly recognized international certifying body TUV and has ISO 9001:2008 - Total Quality Management System, ISO 14001:2004 - Environmental Management System, and is certified by HACCP - for Food Quality and Hygiene. The brand has implemented the same in all sections of their farm management procedures, whilst strictly adhering to the highest biosecurity and hygiene standards, thereby ensuring that their chicken are free from any disease.
It is worth mentioning that A’Saffa Foods’ Board of Directors have approved an expansion plan to raise chicken meat production capacity by 100 percent and continue in their endeavor to foster and support food security, self-sufficiency and increased employment opportunities in the Sultanate. The total capital expenditure outlay of the expansion is RO 45 million.
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