Dubai, UAE, 1st April 2008: Canon Middle East today underlines its commitment to the environment with the launch of a new range of 'green' calculators. Using materials recycled from Canon copier machines, the three new calculators mark the latest step in Canon's ongoing environmental sustainability program Kyosei, which was established in 1988.

"As the first office equipment manufacturer to implement a cartridge recycling program in 1990, Canon has long been committed to reducing our environmental impact," said Hendrik Verbrugghe, Marketing Manager, Canon Middle East. "The launch of this calculator range is a small step towards a truly sustainable manufacturing programme. Through continued improvements in resource efficiency, we hope to show that it is possible for all players in the industry to achieve a balance between environmental and business interests."

The LS-8TCG, HS-1200TCG and TS-1200TCG use 100% recycled materials from used Canon copier machines for the front and back plastic covers. Packaging and instruction manuals are made from recycled paper to further cut down on waste. All products are dual-powered through solar energy and a replaceable battery.

The calculators are ideal for government departments, public bodies and any organisation that has a green procurement policy. They fulfil the 'green' criteria for ISO 14001 environmental management certification. The calculators will also appeal to environmentally conscious individuals. Key features:

LS-8TCG: 8-digit handheld calculator with large LCD, plus tax and currency conversion functions

HS-1200TCG: 12-digit desktop calculator with angled LCD, plus tax and currency conversion functions

TS-1200TCG: 12-digit desktop calculator with adjustable tilt LCD, plus tax and currency conversion functions

Demonstrating Canon's commitment to these products, each model comes with a three-year warranty instead of the standard one-year coverage.

Environmental initiatives
Canon's new 'green' calculator range is just one of many ongoing environmental initiatives undertaken as part of the company's Factor 2 programme. This is a comprehensive set of targets aimed at doubling environmental efficiency across all business groups compared with 2000. In concrete terms, Canon aims to reduce CO2 emissions in 2010 to 50% of the output for the same work in 2000.

Efforts to achieve this goal have already produced tangible results. Canon's office devices lead the industry in terms of energy efficiency - i-SENSYS laser printers offering a 75% reduction in power consumption compared to devices with conventional roller-fixing systems. Recently, Canon was selected as the best of 56 consumer products' companies in the Climate Count's Company Scorecard Overview[1].

-Ends- 

About Canon Middle East
Canon is a world-leading innovator and provider of imaging and information technology solutions for individuals and businesses. Canon provides both individual products and complete networked technology solutions for information input, management and output. Its product range is divided between Business Solutions (developing IT products, solutions and services for both the office and professional print environments) and Consumer Imaging (photography, video and digital camera, Bubble Jet printers).  Canon Middle East is the operational headquarters for Canon in this region, and is based in Dubai, UAE. Further information about Canon Middle East is available at: www.canon-me.com

Canon Contact:   
Ruta Bublyte
Marketing Department
Canon Middle East FZ-LLC
Tel: + 971 4 3915050
Direct: + 971 4 3915079
Fax: + 971 4 3916715
e-mail: bublyter@canon-me.com

Ammar Tobba
GCI Group
Tel: + 971 4 3310331
Fax: + 971 4 3310553
e-mail: ammar.tobba@gcidubai.com
[1] http://www.climatecounts.org

© Press Release 2008