Dubai -June 21st, 2010: - Swiss Arabian Perfumes Group partnered with the UAE Marriage Fund through its flagship brand, Swiss Arabian. The company has pledged to assist the initiative by participating in the facilitation of Group Weddings.
The UAE Marriage Fund was established in 1992, for the growth and preservation of the national population, and promotion of local heritage. The Fund is one of the initiatives of the late Sheikh Zayed bin Sultan Al Nahayan, leader and founder of the UAE, and provides marriage grants and sponsors group weddings for UAE nationals.
Swiss Arabian Perfumes is the country's oldest and most trusted name in the traditional Ood and Perfumes category that is known for its alignment and association with social and cultural events. The company offers a wide range of premium and authentic Ood, Dehn el Ood, Arabic and a tastefully selected range of French fragrances.
"Swiss Arabian Perfumes has a long-standing heritage of celebrating life and its precious moments. And since 1974 we have become an integral part of the UAE culture of festivity and celebration. We wish the newlyweds happiness and prosperity on this most momentous occasion, and thank the UAE Marriage Fund for allowing us to be a part of their noble initiative," said Nabeel Adam Ali, Director, Swiss Arabian Perfumes Group.
The UAE Marriage fund conducted its most recent group wedding for fifty couples in the emirate of Dubai.
-Ends-
About Swiss Arabian Perfumes Group (SAPG):
Founded in 1974, by Hussain Adam Ali, SAPG is a pioneer in the Middle East perfumes industry. Known for its combination of traditional authenticity and innovative R&D, many of the company's brands have been bestsellers in their category.
The company also operates in association with Givaudan S.A, a leading Swiss Company and is the exclusive distributor of their most exclusive perfume ingredients.
For Further Details Contact: sharyn.p@sphinxholding.com
© Press Release 2010
