PHOTO
Dubai: The National Bank of Ras Al Khaimah, RAKBANK, and the Dubai Festivals and Retail Establishment, DFRE, have signed a multi-year strategic partnership agreement that designates RAKBANK as the exclusive banking partner of DFRE’s retail calendar.
The partnership assigns RAKBANK the rights as the ‘Key Sponsor’ to DFRE’s annual retail events including the eagerly anticipated Dubai Shopping Festival, the rewarding Dubai Summer Surprises, the 3-day Super Sales and many more retail festivals that take place all-year round. This will allow RAKBANK Credit, Debit and Prepaid cardholders to enjoy a plethora of benefits such as exclusive shopping privileges and additional offers and promotions.
The signing ceremony was attended by His Excellency Helal Saeed Al Marri, Director General of Dubai Tourism; Ahmed Al Khaja, CEO of DFRE; Peter England, Chief Executive Officer of RAKBANK; Frederic de Melker, Managing Director of Personal Banking; Nitin Agarwal, Director Cards Business at RAKBANK, along with additional senior management representatives from both RAKBANK and Dubai Tourism.
Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE), commented: “We are thrilled to have RAKBANK as the exclusive banking partner of Dubai Festivals and Retail Establishment’s (DFRE) annual Retail Calendar and are incredibly grateful for their continued commitment, innovation and passion. We are confident that this multi-year partnership will continue to enrich and drive the success of the Retail Calendar, providing RAKBANK cardholders with attractive benefits and unique rewards. We remain committed to fulfilling ambitious retail strategies alongside the city’s leading entities to make Dubai one of the most desirable shopping locations in the world.”
Frederic de Melker, Managing Director Personal Banking at RAKBANK, commented: “The promotions and celebrations that Dubai Festivals and Retail Establishment (DFRE) orchestrate throughout the year not only offer residents and visitors unrivalled shopping experiences, but also play a key role in supporting the efforts to diversify UAE’s economy. Our partnership with DFRE is built on the premise of working jointly to enhance value for shoppers and exploring innovative solutions that provide our cardholders a superior retail experience in Dubai. The effort will also provide a positive stimulus to increase footfall at malls and support Dubai’s already thriving retail industry. The DFRE retail events that are spread across the year are much anticipated by consumers, with thousands of shoppers taking full advantage of the sales, offers and exclusive discounts offered. This is yet another reason for shoppers to apply for a RAKBANK card and start a new banking relationship.”
- Ends -
About Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)
With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment.
About Dubai Festivals and Retail Establishment
The Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai’s Department of Tourism and Commerce Marketing, is responsible for developing Dubai’s retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events.
For further information, please contact:
Dubai Tourism
mediarelations@dubaitourism.ae
[+971] 600 55 5559
[+971] 4 201 7631
About RAKBANK
RAKBANK, also known as The National Bank of Ras Al Khaimah (P.S.C), is one of the UAE’s most dynamic financial institutions. Founded in 1976, it underwent a major transformation in 2001 as it rebranded into RAKBANK and shifted its focus from purely corporate to retail and small business banking. In addition to offering a wide range of Personal Banking services, the Bank increased its lending in the traditional SME, Commercial, and Corporate segment in recent years. The Bank also offers Islamic Banking solutions, via RAKislamic, throughout its 36 branches and its Telephone and Digital Banking channels. RAKBANK is a public joint stock company headquartered in the emirate of Ras Al Khaimah and listed on the Abu Dhabi Securities Exchange (ADX). For more information, please visit www.rakbank.ae or contact the Call Centre on +9714 213 0000. Alternatively, you can connect with RAKBANK via twitter.com/rakbanklive and facebook.com/rakbank.
For media enquiries, please contact:
RAKBANK
Fatima Kloub
© Press Release 2019Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
