AlUla, Kingdom of Saudi Arabia – The Chedi Hegra announces the appointment of Mark Wouters as General Manager, bringing a highly experienced international hotelier to one of the region’s most culturally significant and anticipated destinations.

Set within Hegra, Saudi Arabia’s first UNESCO World Heritage Site, The Chedi Hegra represents a unique intersection of heritage and contemporary hospitality. Mark’s appointment reflects the brand’s commitment to delivering a considered, culturally grounded guest experience in one of the Kingdom’s most extraordinary settings.

Mark brings over two decades of international experience across Europe, Asia and Oceania, with a strong track record in pre-openings, brand development and the positioning of ultra-luxury properties. His experience includes senior roles across leading hotels in China, including flagship properties in Shanghai, as well as his involvement in the launch of The PuXuan Hotel and Spa in Beijing, now recognised as one of the city’s leading luxury addresses.

Earlier in his career, Mark held roles with globally recognised luxury brands including Mandarin Oriental Hotel Group, as well as Huka Lodge in New Zealand, where he developed a strong foundation in ultra-luxury hospitality and service culture.

Known for his calm and grounded leadership style, Mark places strong emphasis on team culture, guest experience and creating a genuine sense of place.

In his new role, Mark will oversee all aspects of operations at The Chedi Hegra, with a focus on delivering an experience that is intuitive, refined and respectful of its setting.

“Hegra is a place of extraordinary significance. At The Chedi Hegra, our focus is on creating a guest experience that is thoughtful, understated and deeply connected to its surroundings, allowing guests to engage with the destination in a meaningful and authentic way.” – Mark Wouters.

This appointment comes at a defining moment for The Chedi Hegra, as AlUla continues to evolve as a global destination centred on culture, heritage and sustainable tourism.

For all GCC media enquiries please contact PRCO: chedihotels@prco.com

About Chedi Hospitality:

With a legacy of excellence spanning decades, Chedi Hospitality’s origins are anchored in the joy of discovery. From its earliest properties, the group has set new benchmarks by inviting discerning travellers to experience unparalleled hospitality in extraordinary, often undiscovered destinations. The sense of discovery combined with impeccably curated experiences and uncompromising comfort, remains integral to every Chedi property and further expressed in its enduring essence ‘A Voyage Unbound’, with Chedi inviting to a world of boundless exploration, where guests can wander freely and wonder deeply. Today, Chedi Hospitality’s distinguished portfolio features landmark properties such as Chedi Muscat in Oman, Chedi Andermatt in Switzerland, Chedi Al Bait, Sharjah in United Arab Emirates, Chedi Hotel & Residences Luštica Bay in Montenegro, Chedi Katara Hotel & Resort in Doha, Qatar, Chedi El Gouna on the Red Sea in Egypt, the recently opened Chedi Hegra in AlUla, Kingdom of Saudi Arabia, a UNESCO World Heritage Site, and the newly launched development The Chedi Private Residences in Dubai, United Arab Emirates. Building on this legacy, soon-to-be-announced properties will deliver impeccable immersions in standout locations across Europe, the Middle East, the United States of America and Asia – further cementing Chedi Hospitality’s reputation as a leader in luxury hospitality.