Dubai, United Arab Emirates: As part of its current media activities around the popular Nissan Tiida hatchback and sedan, Nissan Middle East announced the names of its digital 'Tiida Characters' competition which ran from October until December 2010. Approximately 3,000 hopeful entrants logged into the special Nissan Tiida website www.Tiida-me.com to answer questions in the on-line competition which followed a raffle draw this month with six lucky winners from the GCC region.
The Nissan Tiida was initially launched in the Japanese market in September 2004, followed by a rollout to the other markets including the Middle East and China in 2005 with subsequent launches in North America and Europe in 2006 and 2007 respectively. The Tiida has achieved strong customer advocacy due to its spacious and modern interior, impressive driving performance and good fuel efficiency.
The Tiida has won numerous awards in 2008 by receiving 'Car of the Year' in Thailand and Mexico, 'Automotive Best Buy' in the USA and top ranked as an environmentally friendly car by the Ministry of Environment in Taiwan.
Other awards for the Nissan Tiida include the China "Car of the Year 2006" by SINA Corporation, a leading Asian online media company and information service provider based in China and "Inter-American Car of the Year 2007" by FIPA, Inter-American Federation of Auto Journalists, which consists of journalists from 19 countries.
The Nissan Tiida has also received several safety recognitions, which include the highest six star rating for its crash-impact safety by Ministry of Land, Infrastructure, Transportation and Tourism of Japan in 2004, highest ratings for front, side and rear impact by the US Insurance Institute for Highway Safety in 2008, and the Safest Car Award by Premiado Auto Mas Seguro Magazine in Argentina in 2007.
-Ends-
About Nissan Middle East:
Nissan is a leading automotive brand in the Middle East. It boasts one of the most popular and successful vehicle line-ups in the region. Nissan Motor Co. Ltd. became the first Japan-based car manufacturer to establish a regional Middle East HQ in June 1994. Nissan operations cover over 20 countries across the region making it one of the largest representations in the Middle East amongst Japanese automotive brands.
Please visit the Nissan Media Channel on www.nissan-me.com or contact:
For Nissan Middle East FZE:
Hakam Kherallah
Senior Manager
Corporate Communications Department
Nissan Middle East FZE
Tel: +971 4 881 7500
Fax: +971 4 881 9747
Mobile: +971 50 240 2526
E-mail: Hakam@nissan-me.ae
Vivian Hawat
Ketchum Raad Middle East
Tel: + 971 4 425 8800 ext. 8976
Mobile: +971 50 567 6132
E-mail: vivian.hawat@ketchum-raad.com
© Press Release 2011
