Middle East's leading IT distributor leverages value-added services and extensive network to increase market presence

March 11, 2007; Mindware, a leading IT distributor in the Middle East and North Africa, has announced that it recorded revenues of USD 190 million in 2006 as a result of increased focus on reseller education and new vendor appointment. Putting a premium aim to understanding the complex needs of its clients and business partners, Mindware will leverage a whole suite of value-added services on top of its extensive distribution network to boost the market reach of its clients and sustain Mindware's increasing profits.

"The significant revenue growth in 2006 underscores Mindware's success and our status as the preferred regional IT distributor for global technology leaders. Through strategic partnerships and by promoting customer satisfaction as a primary concern, Mindware is able to concentrate on bringing effective solutions to the market that feature personalized service, competitive prices and prompt delivery. Mindware has developed initiatives that provide our resellers with training, technical support and various ancillary activities in sales and marketing, which allow them to better handle our various products. Empowering our partners through such initiatives gives us a strong foundation for our sales network, and provides a deeper and more extensive market reach to the global brands we distribute," said Thierry Chamayou, Deputy General Manager of Mindware.

Mindware, which added Kingston, Quantum and Wyse Technology to its portfolio of leading global brands that reach over 4,500 resellers throughout the MENA region, has broadened its service package through the Value Added Distribution (VAD) concept, which integrates a whole range of networked services, such as pre-sales consultancy, marketing, service implementation and after-sales support, into a one-stop technology advisor for resellers.

The VAD package extends consultancy services for joint sales/technical end-consumer visits; proposals and case studies; solution design and verification; technical advice and consultancy; and product quotations and literature. Mindware also offers an extensive support for brand and product marketing; joint marketing initiatives; MICE (meetings, incentives, conferences and exhibitions) activities; in-country marketing and communication and PR.

Mindware carries out its VAD services through skilled and highly experienced engineers, who facilitate demos, trainings and seminars, and have incise industry knowledge to apprehend the dynamics of different projects and understand their financial needs. The company also provides regional technical support for resellers and sets up call centers dedicated to end-users and resellers, completing a comprehensive package that addresses the different issues at each stage of every project.

"Mindware's commitment to our business partners is unrivalled. The innovations we bring to them manifest our unflagging efforts to constantly meet the evolving demands of the industry and to better understand the specific needs of our clients and partners. We maintain a highly proactive approach to our business, looking out for whatever or wherever we can improve on every aspect of our services. This way, we are able to develop new strategies such as the Value Added Distribution concept, which boost our clients' profitability by facilitating penetration into specific market segments. Implementing such initiatives that add true value to the services we provide is a sure way to maintain a healthy relationship with our clients," said Jacques Chammas, Managing Director of Mindware.

The company, which was the first IT distributor in the Middle East to be awarded the prestigious ISO 9001:2000 certification for its focus on excellence and maintaining an audited quality system, is now in the process of moving to the Jebel Ali Free Zone, which will give it more leverage to serve its resellers better. Operating from a free zone will eliminate trade license requirement and will allow Mindware to provide its resellers a more robust backbone for support operations through a new fully transparent ERP system, which will unify Mindware's extensive database, making it available for the company's various system modules.

Mindware caters to a large cross-section of the information technology community, ranging from IT solutions to networking and storage. Over the years, Mindware has successfully leveraged its strategic partnerships to bring a wide selection of advanced IT solutions to the regional market. With a network that covers the UAE, Saudi Arabia, Kuwait, Oman, Qatar, Bahrain, Lebanon, Jordan, Egypt, Cyprus and North Africa, Mindware boasts an extensive portfolio that includes leading global IT companies. Mindware offers more extensive information on its services and its business partners on its website: www.mindware.ae

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For more information, please contact:
CommuniGate Middle East
PO Box 66861,
Dubai,
UAE
Tel: +971 4 3988134
Fax: +971 4 3988137
Email: info@communigateme.com
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© Press Release 2007