DUBAI, UAE – McDonald’s UAE was recently recognized for excellence in the Service of Consumer Protection by Dubai Economy (DE). The recognition was received by Rafic Fakih, Managing Director and Partner at McDonald’s UAE, and presented by Ahmad Al Zaabi, Director of Consumer Rights Department, Commercial Compliance and Consumer Protection Sector at the DE headquarters in Dubai.

McDonald’s UAE was recognized for its continual efforts and achievement in managing customer welfare by the way of transparency, hospitality and by constantly catering to their needs.

McDonald’s is committed to giving back to the communities it operates in and is a strong champion of complete transparency. As part of these efforts, the company has put several programs in place, including its Open Door initiative, which gives customers the right to take a tour of their kitchen and witness how their favorite meals are prepared while adhering to the strict McDonald’s standards for hygiene and food safety. In line with their commitment to transparency, McDonald’s’ online “your right to know” platform also allows consumers to ask any questions they have.

“We are honored to have received this prestigious recognition from Dubai Economy. It is a testament to our tireless efforts to ensure our customer’s satisfaction and protection. At McDonald’s UAE, we know that the customer comes first and we take their feedback very seriously,” said Rafic Fakih, Managing Director and Partner at McDonald’s UAE.

Ahmad Al Zaabi, Director of Consumer Rights Department, added: "Over the past few years, we have been able to meet the fundamental needs of consumer rights protection and we look forward to achieving consumer happiness with our partners in the private sector. We are proud to recognize McDonald’s for their excellence in customer service and supporting DE’s objectives. We congratulate the brand on this recognition and we hope to spread this culture among service providers and shops across Dubai.”

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About McDonald’s UAE:

Operating since 1994, McDonald's UAE today has more than 160 restaurants geographically located to service customers in many areas. McDonald’s UAE is committed to the quality of the products it serves at each restaurant and also maintains an active social responsibility agenda.

In an ongoing effort to improve communities and highlight the continuous environmental benefits of its actions McDonald’s UAE has significantly reduced its carbon footprint since the launch of its biodiesel initiative in July 2011. 100% of McDonald’s used vegetable oil is collected from its outlets across the UAE and converted into 100% biodiesel which is used to fuel the company’s logistics fleet.

In addition, McDonald’s UAE prides itself on being a local member of the community and has been committed to being a responsible corporate citizen since the first restaurant opened in the UAE. Earlier this year, McDonald’s UAE signed a Cooperation Agreement with Emirates Red Crescent, to consolidate efforts and support Emirates Red Crescent’s charitable and humanitarian initiatives.

For further information about McDonald’s UAE please visit: www.mcdonalds.com or contact: Carine Arif or Bianca Riley from Weber Shandwick on McDonaldsuae@webershandwick.com or +971 4 445 42 22

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