Landmark Group sees strong growth with the launch of its 9th Max store in Kuwait at Fintas

Max expands retail space in Kuwait spanning over more than 20,000 square meters
Newest and trendiest store launched as part of its ongoing retail expansion across the region

New spring summer collections available at great prices

Kuwait, 21 February 2012: Re-iterating its commitment towards reaching out to its customers, Max, the Middle East's largest value retail brand further strengthened its network with the launch of its 9^th store in Kuwait. With the launch of this store Max has crossed more than 125 stores across all regions, and the brand has established firm footprints across the GCC, Turkey, Egypt, Jordan and India. The outlet is located on the ground and mezanine floor of Al-Liwan Mall which covers more than 2000 sq. meters.

Speaking at the launch Saibal Basu, Chief Operating Officer, Landmark Group Kuwait said, "Expansion has always played an important role in Landmark Group's growth strategy. Our success in Kuwait reflects the huge potential of the market we wish to reinforce the Max experience with another store at Al-Liwan Mall, Fintas. With the launch of this store, we look forward to offering customers with trendy quality merchandise at reasonable prices in superior retail environment and even better customer service".

"The retail sales surge has allowed us to expand the brand much further than we had earlier anticipated. With more store launches in the pipeline, Max is heading towards robust growth in 2012. Max has always been a big hit in Kuwait and is an indication that people are getting more discerning when it comes to fashion. We look forward to delivering unparalleled overall shopping experience at convenient locations. We will continue with such extensive expansions in the coming years and try to serve our customers in every possible manner" concluded Mr. Basu

The Max retail philosophy of providing style-conscious customers with fashion at affordable prices has gained attraction across the Middle East with continued growth expected across the region in coming years. The store features distinctive niches and departments offering the latest fashion range with the hottest new international trends in textures and fabrics to guarantee its patrons an enjoyable shopping experience.

Every season, Max produces a collection that is unique and fits with its overall philosophy. There's a wide variety of apparel to choose from; so do visit any of the stores located at Al Rai, Salmiya, Hawally (Al Bahar Center), Fahaheel, Khaitan (Awtad Mall), The Avenues, Jahra (Sahari Mall) , Al Jawhara Complex, Kuwait City and now Fintas (Al-Liwan Mall) to discover more!

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About Landmark Group:
Landmark Group was established in Bahrain in 1973. The company has successfully grown into an international retail conglomerate that encompasses a retail presence of over 11 million square feet across GCC, Jordan, Egypt and India. Today, the Group operates over 800 stores in 10 countries, with retail concepts and business interests that focus on delivering exceptional value to a wide customer base, made up of varied nationalities, cultures and economic profiles. Landmark Group employs more than 22,000 employees and provides a value-driven product range for the family through its core retail concepts: Centrepoint, Babyshop, Shoe Mart, Splash, Lifestyle, Beautybay, Home Centre, Q Home Decor, Max, Shoexpress, E-Max, and Landmark International, which franchises international brands such as New Look, Reiss, Aftershock and Koton. Expansion being at the core of its business philosophy, the Landmark Group has witnessed a consistent annual growth rate of 32% over the last 3 years. For further information, please visit www.cplmg.com

For more information, please contact:
Ali Hussain/ Matilda D'Souza
Tel: 22909909
Email: ali.hussain@cplmg.com
matilda.dsouza@cplmg.com

Nadin Alami / Stacy Lobo
Tel: 22901571
Email: n.alami@asdaa.com
s.lobo@asdaa.com