Joins hands with US-based RFID Inc. to bring cutting-edge product line-up to regional market

Dubai, October 2 2004:  As part of bringing the latest cutting-edge technologies to the Middle East market, the Dubai-based integrated technology solutions provider, Netlink today announced that it has identified RFID (Radio Frequency Identification) solutions as a key focus area in its growth strategy for the regional market.

Announcing the company's decision to develop, distribute and in turn catalyse the growth of the market for RFID solutions in the region, a senior official of the company said that Netlink has joined hands with the leading US-based RFID Inc. to bring cutting edge, next generation RFID products in the Middle East market.

Mr. Akash Arora, Chief Technical Architect, Netlink said: "The Middle East market for RFID solutions is in an emerging mode now, but considering the tradition of this market in adopting new technologies at a quick pace, we are confident that our strategy to focus on this segment as a growth area will be highly successful."

He said Netlink's decision to foray into this gradually emerging regional market underpinned the company's confidence in the high potential these solutions hold for the Middle East businesses in the next few years.

"Our tie-up with RFID Inc. is in line with our strategy to develop the RFID product range through value-added partnerships across the globe so that we will be able to cater to the regional market with the most advanced solutions that are sourced from global majors," Mr. Arora said.

RFID Inc. is focused on the manufacture of RFID systems in off the shelf forms to end users, resellers, integrators and VARs. The company is also the development of new RFID systems for OEMs interested in customized systems for incorporation into their own product offerings.

"Globally, RFID has already created a very audible buzz, which is now filtering over to the Middle East market with many global IT players gearing up to enter the market. Regional businesses are also eagerly looking at the RFID technology and there is a growing awareness of this technology in the regional market now," he said.

RFID technology is now being increasingly adopted by global business majors who are finding the solutions bringing in higher cost-competitiveness and efficiency to their businesses.  RFID uses radio waves to automatically identify people or objects and is expected to compete with the conventional bar coding technology used by businesses in their logistics operations and supply chain mechanisms.

"RFID will certainly change the way businesses function in the Middle East as it can streamline a whole host of business processes. The advantages will include enhanced efficiency, reduced data entry errors and work process redundancies which will in turn lead to better return on investment," Mr. Arora said.

Mr. Arora said the industries in the region which will mostly benefit from RFID technology will include retail, logistics, warehousing and education.

"Our assessment of the potential for RFID technologies in the regional market, particularly Saudi Arabia and the UAE is very high. Dubai, being the hub of trade and logistics for the whole of the Middle East market, RFID solutions will be add immense value to a number of businesses which have their regional base here. The potential for RFID technology solutions in Dubai is also very evident since it is the re-export and warehousing hub of the region," he said.

Netlink which has pioneered a wide range of integrated technology solutions has recently restructured its business model with focus on advanced technologies which optimize business resources. 

The company is also in the process of expanding and strengthening its Dubai and regional operations with a view to cater to its growing client base and rising demand for innovative solutions. The company's portfolio of technology solutions range from web services and integration, developing and marketing a range of next generation software and hardware products, integrated marketing and media marketing etc.

"Netlink has always come up with next-generation technology solutions ahead of the market, and our RFID solutions are a testimony to our belief in the regional market's capacity to take to new cutting-edge solutions with enthusiasm," added Mr. Arora.

-Ends- 

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Percept Profile Gulf
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© Press Release 2004