26 February 2017

Dubai, United Arab Emirates

enhance, a Silicon Valley-funded UAE tech company, plans to expand its online gifting platform joi to more consumers across the region, with the help of a USD1.2 million seed funding round.

According to the founders, Alper Celen and Ritesh Tilani, having already raised $700k, theyre well on track to reach this figure, thanks to a very successful first year of operations, which saw them grow from 3 to 27 employees.

Founded in late 2015 by enhance, the company offers consumers a unique selection of more than 500 curated gifts with a memorable delivery and customer care experience that sets it apart from the competition.

In addition to the most beautiful flower arrangements and gourmet hampers from renowned eateries including jones the grocer and Lime Tree Caf, personalized jewelry, grooming products, and customized cakes and desserts are just some of the unique gifts available on the site. This fabulous portfolio is complemented by the special joi touches guaranteed free same-day delivery for flowers, exemplary customer care and gifting inspiration by jois Angels, and hand-delivery by stylishly uniformed Agents of joi.

With the new funding, joi plans to expand throughout the GCC, having already recently set up shop in 5 cities, including Riyadh and Jeddah in KSA, making joi the only regional online player in the physical gifting space. Next week, joi will also be launching the new, improved version of its website, and over the course of Q1 2017 major augmentation to their product portfolio will also be announced.

The initial response to joi has been overwhelming to say the least. The youthful, discerning consumer in the UAE and KSA loves the convenience and choice we offer, not to mention our unique joi add-ons that make each gifting experience memorable. We remain committed to delivering this unparalleled service promise and are excited for the future as we expand into new markets, added the founders.

The Middle East is still an underserved e-commerce market, and joi has assembled a unique and experienced team in technology, e-commerce oriented marketing and logistics to become an important player.

enhance also partners with international investors to help their portfolio companies establish their business in the region. An example of that is their stake in medigo.com, a company backed by leading Silicon Valley-based investor Accel Partners and LVMH. As the worlds largest online medical travel platform, Medigo is advised by enhance with business development support with the goal of success in the region.

The ground-breaking joi platform is accessible at www.joigifts.com , on iOS at the Apple App Store, and on Android at the Google Play Store.


About enhance
enhance develops leading web and mobile enabled businesses for the Middle East and Africa that enhance the lives of their users. Founded by serial entrepreneurs Alper Celen and Ritesh Tilani, enhance builds businesses from the ground up, with the local market and consumers needs in mind, as well as introducing into the region mature models invested in by their strategic global VC partners. enhances current portfolio includes joigifts.com and medigo.com. The enhance advantage stems from a deep knowledge and local presence in target markets, and in their central management, technical and marketing capabilities.

Visit us for more info at www.enhance.online

About joi
joi is all about the art of gifting. It is a cutting edge online and mobile gifting platform that offers a unique selection of gifts with a memorable delivery and customer care experience that matches the sentiment of gift-giving. Our brand stands for making people feel special and spreading joi across the cities where we operate.  It is owned by enhance Holdings, founded in the UAE with backing from Silicon Valley based VC Fund, 500 Startups. 

joi is currently available in the following cities: Dubai, Abu Dhabi and Sharjah in the UAE, and Riyadh and Jeddah in Saudi Arabia.

Visit us for more info at www.joigifts.com

Follow us on Facebook, Instagram& Twitter: @joigifts

About Medigo
Launched in March 2014, Medigo provides comprehensive medical travel coordination and management for individual patients and organisations worldwide. Medigo is headquartered in Berlin, Germany and has built a network of over 900 international clinics and hospitals in 28 countries, thousands of expert doctors, and a dedicated 24/7 Care Team.

Medigo has facilitated care for over 50,000 patients to date. These patients come from over 178 countries including the United States of America, Australia, United Kingdom, and United Arab Emirates.

Visit us for more info at www.medigo.com

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+971 50 912 7922       

Press Release 2017