Lahore 16th October, 2010: Dawlance the No.1 home appliance brand of Pakistan has extended its product range with the addition of Vertical Freezers. This addition is not just a breakthrough in freezer technology; but a better lifestyle, a healthy storage solution and that too at an affordable price that will simplify the lives of many women who are tired of problems associated with chest type freezers.
Research conducted by Dawlance revealed that almost 74 percent of Deep Freezer users felt it inconvenient and unapproachable, at the same time, retrieval and excessive cleaning is also a hassle. On the other hand, 73 percent of consumers (mostly women) are ready to opt for other convenient freezing solution. Based on this consumer insight, Dawlance realised that vertical freezer was the right answer to consumer needs because it offers organised and convenient storage design with excellent quick-freezing and long term cooling retention capabilities.
Commenting on the launch of Dawlance Vertical Freezer Syed Salman Ali Category Manager-Freezers said, "Dawlance Vertical Freezer has user-friendly drawers / roll-out baskets that let the user store food in an organized way and according to the temperature requirements of each food item. Separate drawers act as a sealing agent between different types of food products. For e.g. Meat which has blood dripping property can be stored in a separate drawer to avoid its smell from mixing with other food items. Drawers with a solid front also make the storage area more enclosed, so less cold air escapes when you open the freezer. Lower freezing temperatures of -18oC ensure that the food is frozen in the shortest possible time and it maintains optimum food quality when used for cooking. It takes much less floor space compared to chest freezer and is aesthetically beautiful. Cleaning of vertical freezer is just as convenient as using it. Made from high quality material, it has an environment-friendly polyurethane insulation with greater cooling retention property which helps in saving electricity compared to chest type freezers."
With addition of Vertical Freezers Dawlance once again has proved to be the reliable brand continuing to enrich the trust of its Pakistani consumers by offering them the most relevant & healthy solutions at an affordable price.
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© Press Release 2010
