• Amadeus specially developed the new technology to meet the needs of Seera Group, reflecting their close partnership

Riyadh, KSA: Seera Group, the leading provider of diverse travel and tourism services in the Middle East, and Amadeus, a leading travel technology company, have together launched new technology in Saudi Arabia to improve the post-booking experience for customers.

Seera Group recently introduced Amadeus’ advanced post-booking technology solutions to the Kingdom which provide numerous optimisation benefits including drastically reducing the time needed to re-issue tickets across all Seera’s omni-channel touch points by automating the process. Requests for ticket changes, whether made via Seera’s travel verticals on booking platforms, call centres, in-branch, or WhatsApp channels, can now be processed in less than five minutes.

The new technology solutions, which include ticket changing technology and robotics auto ticketing module, address a longstanding issue in the travel industry which has previously had to grapple with time-consuming and convoluted processes to provide tickets to customers. With the number of manual steps and time required for bookings and passenger name record now reduced, Seera agents are able to refocus their time on serving their customers. Amadeus’ technology solutions ensure booking accuracy and also provide round-the-clock support.

Jamel Chandoul, Senior Vice President, Amadeus Travel Sellers, Middle East and Africa, said, “Automation plays a key role in freeing Seera agents from time consuming manual tasks and allowing them to stay focused on their customers. Our long-lasting partnership with Seera is grounded in bringing them the technology they need to continue strengthening their position as leaders in the Kingdom.”

In addition to being the first to use Amadeus’ post-booking technologies for reissuing tickets in the Kingdom, Seera Group is also the first to use these technologies to issue and reissue tickets for Saudi government entities, reflecting Seera’s leading digital capabilities.

The advanced post-booking technology solutions were specially developed by Amadeus to meet the needs of Seera Group and its customers and builds upon a longstanding relationship between Seera and Amadeus to provide pioneering technology in the Kingdom.

Tarique Khatri, EVP at Seera Group, said, “Seera Group is constantly working to enhance its customers’ experience and convenience. Our well-established partnership with Amadeus has enabled us to work closely together to develop the latest state-of-the-art technology to provide our customers with seamless and personalised user experiences. Together we will continue to shape the Kingdom’s digital travel landscape and cement Seera’s position as the national champion of Saudi Arabia’s tourism sector. These advanced post-booking technologies are a result of our successful partnership, and we look forward to our continued collaboration with Amadeus.”

Seera Group invests heavily in digital technology, leveraging its digital learnings across its verticals to constantly adapt its digital offerings to reflect the needs of the customer and ensure the Group remains future-ready.


About Seera Group:

Seera is the leading provider of diverse travel services in the Middle East and North Africa region. With its balanced portfolio of brands across several verticals, Seera is regarded as the most knowledgeable and accomplished travel service provider. The Group is a significant contributor to the growth of the domestic, inbound, and outbound tourism economies of the Kingdom of Saudi Arabia and a best-in-class business partner in unlocking the opportunities in the region. Providing technology-powered travel services for consumers, businesses, government partners and pilgrims, Seera offers the opportunity to travel in the Kingdom, across the region, and beyond, like never before. Seera’s strategic business units as below:

  • Almosafer, Seera’s travel brand catering to consumer and corporate & government
  • Lumi, Seera‘s car rental and leasing brand
  • Discover Saudi, Seera’s integrated destination management company
  • Mawasim, Seera’s wholesale tour operator for Hajj & Umrah

Seera – Imagine Where Travel Can Take Us Together


For more information:
www.asdaa-bcw.com | www.arabyouthsurvey.com
Nivine William | Cin Yeung
nivine.william@bcw-global.com | cin.yeung@bcw-global.com

About Amadeus:

Travel powers progress. Amadeus powers travel. Amadeus’ solutions connect travelers to the journeys they want through travel agents, search engines, tour operators, airlines, airports, hotels, cars and railways.

We have developed our technology in partnership with the travel industry for over 30 years. We combine a deep understanding of how people travel with the ability to design and deliver the most complex, trusted, critical systems our customers need. In 2019, we helped connect over 1.9 billion people to local travel providers in over 190 countries.

We are one company, with a global mindset and a local presence wherever our customers need us.

Our purpose is to shape the future of travel. We are passionate in our pursuit of better technology that makes better journeys.

Amadeus is an IBEX 35 company, listed on the Spanish Stock Exchange under AMS.MC. The company has also been recognized by the Dow Jones Sustainability Index for the last ten years.

To find out more about Amadeus, visit www.amadeus.com.