• haifin's consortium includes 13 banks and two fintech lenders
  • Processed over AED 200 billion in transaction value
  • haifin will now widen the scope of its success to regions across GCC, MENA and APAC

Dubai: UAE Trade Connect (UTC), an e& enterprise company and the first commercialised blockchain platform transforming trade finance in the UAE, unveiled its new brand identity, “haifin”, as part of its commitment to extend its innovative solutions beyond the UAE, aiming for a significant presence in APAC, MENA, and GCC regions.

The new brand name, “haifin”, reflects the platform's evolution and carries an ambitious roadmap to expand globally with its fraud-detection solution and further use cases to resolve current market challenges. The rebranding is symbolic of its vision as a leading fintech to connect and protect financial institutions for a more resilient ecosystem.

Salvador Anglada, CEO of e& enterprise, said: “This strategic rebranding reflects e& enterprise's dedication to nurturing scalable cloud-based solutions that drive substantial market impact by supporting and advancing the global and regional fintech space, paving the way for more inclusive, efficient, and secure financial services.

Zul Javaid, CEO of haifin, said: “This rebranding reflects haifin’s mission to serve as the connective tissue in the financial industry. Incorporating AI, FIs and FinTech into its very name, haifin is set to replicate its UAE success in other countries within our region and beyond. The new branding reflects our aspirations to expand our cloud-native and blockchain-based Intellectual Property (IP) to design tailored solutions to support financial institutions into new territories.”

haifin’s solution can manage various types of trade-related documents, which are inspected, validated, and tested for authenticity in real time. Its proprietary technology ensures trust, transparency, and privacy between multiple organisations with a stack of leading-edge technologies deployed locally on e& enterprise’s E1Cloud platform. The robust system validates trade finance transactions, identifies duplication, and combats potential fraud in real time. These capabilities empower banks to make informed lending decisions, increase lending confidence and safeguard funds.

The haifin network has grown from seven banks in 2021 to 15 lending institutions comprising 13 major UAE banks and two fintechs, DP World Financial Services and Beehive. Banking members include Abu Dhabi Commercial Bank (ADCB), Abu Dhabi Islamic Bank (ADIB), Al Masraf, Commercial Bank International, Commercial Bank of Dubai, Dubai Islamic Bank, Emirates NBD PJSC, First Abu Dhabi Bank (FAB), Invest Bank, Mashreq Corporate & Investment Banking Group, National Bank of Fujairah, RAKBANK, and United Arab Bank, with several more in advanced discussions to join the consortium.

Since its commercial launch in 2021, the platform has inspected transactions worth more than AED 200 billion and identified potential frauds worth several millions of dirhams. The system handles over 4 million data points monthly, and its machine learning capability increases as the dataset grows each month.

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About e& enterprise

e& enterprise combines the agility and expertise of a professional and managed digital services company with the strength and reach of a technology Group, enabling organisations across multiple sectors to maximise their digital potential. Through the Cloud, Cybersecurity, Internet of Things (IoT) and Artificial Intelligence (AI), e& enterprise is propelling organisations and economies towards a smarter, safer and more sustainable world.

Operating in the UAE, Saudi Arabia, and Egypt, e& enterprise has a growth mindset that delivers innovative digital vertical value propositions. Its solutions enable sustainable developments, safer cities, enhanced government services, connected healthcare, enriched education, digital banking, highly automated industries, manufacturing, and logistics.

With a successful track record of designing, delivering and operating impactful, intelligent and secure end-to-end digital solutions using resilient platforms, e& enterprise offers comprehensive consulting, business modelling, solution design, programme management, project execution and delivery, and post-implementation support.

To learn more about e& enterprise, please visit https://eandenterprise.com/en/index.jsp.

About haifin

Haifin, an e& enterprise company (formerly UAE Trade Connect), the UAE’s National Trade Finance platform, was launched in 2021 to help the banking industry de-risk trade finance. The platform was co-created with leading UAE banks and continues to operate with its consortium of lending members. www.haifin.com