• The billboard allows for UAE customers to experience Dyson’s haircare product ranges in virtual reality

Dubai, UAE – Dyson has brought to life its pioneering haircare technologies via an interactive 3D billboard located in Downtown Dubai, for the first time globally.

Specially designed to show the intricate and pioneering technologies within Dyson’s revolutionary haircare innovations, the digital display in Dubai will be the first 3D billboard from Dyson globally, showing the importance of the UAE market for the brand.

Located above CZN Burak Restaurant on the Boulevard next to the Dubai Mall, the 3D advert will be on display until 30th November allowing for customers to experience Dyson’s haircare product ranges in virtual reality. Some of the products on display include the industry-leading Dyson Airwrap™ multi-styler, SupersonicTM hair dryer, and Corrale™ straightener, all in the limited edition Vinca Blue & Rosé colourway.

The 3D billboard comes as Dyson has recently committed to investing half a billion GBP to expand and accelerate its research and technology development across its beauty portfolio, announcing plans to launch 20 new beauty products in the next four years.

Visit the 3D billboard to discover Dyson’s technology in virtual reality. For more pioneering technology from Dyson, all products are available at Dyson Demo Stores across the UAE or online at www.dyson.ae.


For more information please contact:
Weber Shandwick

About Dyson

Dyson is a global research and technology company with engineering, research, development, manufacturing and testing operations in Singapore, the UK, Malaysia and the Philippines. Having started in a coach house in the UK, Dyson has consistently grown since it was established in 1993. Today, it has two technology campuses in the UK spanning over 800 acres in Malmesbury and Hullavington and a global headquarters in Singapore. Dyson remains family-owned and employs over 14,000 people globally including 6,000 engineers and scientists.  It sells products in 83 markets internationally.   

   Dyson is investing £2.75bn in the business to conceive revolutionary products and technologies. Dyson has global teams of engineers, scientists and software developers focused on the development of solid-state battery cells, high-speed electric digital motors, sensing and vision systems, robotics, machine learning technologies and A.I. investment. Since inventing the first cyclonic bagless vacuum cleaner - DC01- in 1993, Dyson has created problem-solving technologies for haircare, air purification, robotics, lighting and hand drying.   

The Dyson Institute of Engineering and Technology is a new model for engineering education combining the academic rigour of a traditional university with hands-on and real-world experience of working on real products and technologies inside a global technology company. Dyson undergraduates are paid a salary from Day One and pay no Tuition Fees. 

The James Dyson Foundation was founded in 2002 and the charity works internationally to empower aspiring engineers, support engineering in education and invest in medical research. The James Dyson Award is the  Foundation’s annual international design competition and is open to current and recent design and engineering students. Since starting in 2005, the Award has supported nearly 250 inventions, providing funds to support their commercialisation. 65% of international winners have successfully commercialised their projects, against a backdrop where 90% of start-ups fail. 

Key Facts and Figures 

  • Dyson’s latest technologies for creating a healthy home, such as the Dyson V15 Detect Vacuum and Dyson Pure Cool Formaldehyde, are the result of a £130m investment, we will invest an additional £2.75bn over the next five years. 
  • In 2020 Dyson manufactured a product every 1.26 seconds.  
  • Dyson undertook one of the broadest studies of Air Quality during lockdown, using our backpacks in 14 cities and 1,576,658 connected purifiers in homes around the world.  
  • To understand changes in cleaning habits and awareness of dust science since the outbreak of the pandemic, Dyson launched its first annual Global Dust Study in 2020, interviewing 10,754 respondents around the world. 
  • Dyson has been researching into the science of style for almost a decade. Its latest technology, the Dyson CorraleTM straightener was 7 years in the making and marked a £25m investment into research and development. Over 600 hours of user trials with real users were completed in 5 countries, including over 800 participants were conducted as part of the tool’s development.  
  • To truly understand hair, Dyson has invested over £100m into Hair Laboratories globally, employing hundreds of hair scientists, engineers and styling professionals worldwide. 
  • After three years of research and development and more than 700 prototypes, the Dyson Airblade 9kJ hand dryer is the fastest, most energy efficient HEPA-filtered hand dryer, and produces up to 85% less CO2 than paper towels and costs less than 99% to run in Eco mode. Globally, it is estimated that Dyson Airblade Technology dries more than 150m pairs of hands a day.  
  • In 2020 The James Dyson Award reached the milestone of having financially supported over 200 young inventors and 65% of the international winners have gone on to commercialise their technology, against a backdrop where 90% of start-ups fail.