Identifying emerging IT trends a must in the region

Dubai, 11 February 2010 - APC by Schneider Electric, a global leader in integrated critical power and cooling services is providing expert advice on maintaining highly available and manageable networks for the Middle East. By identifying emerging IT trends in the region, APC provides tangible solutions to respond effectively to network critical physical infrastructure (NCPI) in the region.

In today's "always on, always available" world where businesses cannot stop and downtime is measured in dollars, APC provides protection against some of the leading causes of downtime, data loss and hardware damage: power problems and temperature, causes all too well known in the Middle East.

"As a global leader in network-critical physical infrastructure (NCPI) solutions, APC sets the standard in the industry for quality, innovation and support," said Christian Bertrand, Vice President, APC by Schneider Electric - ME & Turkey.  "Our comprehensive solutions, which are designed for both home and corporate environments, improve the manageability, availability and performance of sensitive electronic, network, communications and industrial equipment of all sizes."

Spending aggressively on research and development, APC constantly develops innovative products that are engineered for ease of use through standardized, modular components, allowing you to act quickly and keep pace with today's rapid business change.

The recently launched APC InfraStruxure Management Software portfolio helps companies improve energy and cost efficiencies and support short- and long-term planning, forecasting and budgeting.  With the new portfolio, data center managers and IT executives have the ability to take a holistic view of data center physical infrastructure service quality, end-to-end energy use, and the various costs associated with it.  The vendor-neutral software provides the industry's first and broadest integrations with critical IT support systems.

"Businesses are continually looking to make smart decisions across every part of their organization and data centers should be no different.  A broad, comprehensive view and analysis of complex IT physical infrastructure enables greater efficiency and an entirely new level of business insight for our customers," concluded Bertrand.

The new APC InfraStruxure Management Software portfolio moves beyond traditional monitoring and control of power, cooling, security and environment, to bring data centers the information needed to run as a business, such as predictive simulation and stranded capacity, equipment age and health, current and historic power usage effectiveness (PUE), energy use and costs.

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About APC by Schneider Electric
APC by Schneider Electric, a global leader in critical power and cooling services, provides industry leading product, software and systems for home, office, data center and factory floor applications.  Backed by the strength, experience, and wide network of Schneider Electric's Critical Power & Cooling Services, APC delivers well planned, flawlessly installed and maintained solutions throughout their lifecycle.  Through its unparalleled commitment to innovation, APC delivers pioneering, energy efficient solutions for critical technology and industrial applications.  In 2007, Schneider Electric acquired APC and combined it with MGE UPS Systems to form Schneider Electric's Critical Power & Cooling Services Business Unit, which recorded 2008 revenue of €2,6 billion and employed 12,000 people worldwide.  APC solutions include uninterruptible power supplies (UPS), precision cooling units, racks, physical security and design and management software, including APC's InfraStruXure® architecture, the industry's most comprehensive integrated power, cooling, and management solution.  Schneider Electric, with 114,000 employees and operations in 100 countries, achieved sales of €18,3 billion in 2008.  For more information on APC, please visit www.apc.com.  All trademarks are the property of their owners.

For more information contact:
Mr. Tushar Choudhury
Marketing Manager - ME, Pakistan & Turkey
Ph: +971 4 3433404
Fax: +971 4 3435330
Mob: +971 50 6501988
E-mail: tushar.choudhury@apcc.com 

For press enquiries:
Ms. Sonja Ohly
Momentum Communications
E-mail: Sonja@momentum.cc
Mob : +97150 6506480

© Press Release 2010