BMW Group advances its digital presence in Bahrain

Euro Motors, the official BMW Group importer in Bahrain, has launched the new BMW and MINI digital showroom in the kingdom.

As part of the key learnings from the pandemic, BMW Group Middle East has integrated dealership experience closer to home. Accessible in English and Arabic, the mobile-friendly showroom features each dealership’s full range of vehicles and specs.

The user-friendly online portal offers customers in Bahrain a seamless way to purchase BMW and MINI vehicles. Using the platform, customers can check the availability of new BMW and MINI vehicles, as well as MINI Next and BMW Premium Selection (BPS) models, and conveniently purchase or reserve a car.

Potential car buyers will also be able to apply for a loan or lease agreement through the digital showrooms, make a down-payment, or pay in full for a car. To address the new consumer buying style, door-to-door car delivery or at home test drives can be arranged upon request.

This latest development is a proud moment for Euro Motors, as the new BMW e-commerce website takes the brand in a bold new direction that keeps it at the forefront of digital technology.

David McGoldrick, General Manager at Euro Motors: “We are delighted to announce the arrival of our new e-commerce platform, paving the way for the automotive industry in Bahrain. Throughout the Covid-19 pandemic we have had to adjust to new ways of customer interaction, and we believe our customers will welcome the convenience that our new e-commerce website provides.”

“Technology plays a key role in today’s market, and it is essential that we offer our customers an easy-to-navigate and efficient experience in order to streamline their purchasing process. We believe our new platform will be well received by the tech-savvy community of Bahrain, allowing customers to purchase their dream car in the simplest manner, from the comfort of their own home.”

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