Bahrain’s Manaseer Group has signed a partnership agreement with W Motors, a Dubai-based leading UAE manufacturer of high-performance luxury cars in the Middle East.

W Motors is also a strategic partner of NWTN, a pioneering green energy company dedicated to providing passenger-focused, premium electric vehicle products and green energy solutions to customers worldwide. NWTN is also headquartered in Dubai, UAE, and has a full vehicle assembly facility in Abu Dhabi.

The agreement was reached following Manaseer Group's recent participation in the Higher and Executive Committees for Integrated Industrial Partnership meeting that took place in Bahrain.

Exclusive distributor

Through this agreement, which was signed by Manaseer Group’s Vice Chairman Eng Abdel Rhman Obaid, and the CEO of W Motors Ralph Debbas, Manaseer Group will be the exclusive distributor for W Motors and NWTN vehicles in Jordan and the Mena region through utilising its facilities as a factory for assembly and thereafter manufacturing operations for these new car brands, which is made possible by Manaseer’s strong presence and expertise of the Jordan market, and its commitment to providing environment-friendly solutions that combine innovation and luxury.

Obaid said: "We are proud to have represented Jordan in the Higher and Executive Committees for Integrated Industrial Partnership meeting and to contribute to the industries development in Jordan and the region as we believe in our role in the industrial sector empowerment.”

He added: “The signing of this new partnership with W Motors, a distinguished manufacturer of high-quality vehicles, is a result of the wise visions and directives of the four-member countries’ leadership to enhance economic cooperation within them and address challenges. This is not the first time we invest in the electric vehicle technology sector, in line with Jordan's Economic Modernisation Vision and its vital pillars in economic growth, quality of life, and sustainability.”

Market knowledge

Debbas said: "We are pleased to select Manaseer Group to be our strongest arm and primary supporter in Jordan and the region. This decision was based on their substantial market knowledge and the availability of essential facilities for this partnership. We look forward to starting the execution of this partnership, which has received the recommendation and endorsement of the Higher and Executive Committees for Integrated Industrial Partnership, making it one of the priority projects, as we share a mutual green vision with Manaseer Group towards a more sustainable environment.”

Manaseer Group has enetered another partnership during the Higher and Executive Committees for Integrated Industrial Partnership Meeting in Bahrain, through signing a memorandum of understanding with Alba Bahrain with the aim of supplying silica and substituting imports in Jordan. 

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