PHOTO
- Plan to join forces to support and enable Saudi-based tour activity providers and strengthen the value chain through additional local tourism offering for travellers to explore
Riyadh: Seera Group, the region’s leading travel services company, have formed a Strategic Partnership with Klook, a world-leading travel and leisure booking platform, that will support the digital transformation and robust growth of Saudi Arabia’s tourism sector. The partnership was announced at the Arabian Travel Market 2021 in Dubai.
Seera will be the exclusive partner of Klook in Saudi Arabia, and together, the two entities will create a one-stop digital platform with end-to-end content and inventory management solutions that will support tourism and leisure activity providers in Saudi Arabia and provide an unprecedented choice of product offering for travellers to, from, and within the Kingdom.
With the new partnership, activity providers in the Kingdom will be able to connect with global marketplaces and tour distributors, enabling them to build their business, which will not only support the local tourism landscape, but also elevate Saudi Arabia’s footprint on the global tourism map. The platform will also showcase tours and activities operated by Discover Saudi, Seera’s integrated destination management company.
Fahd Hamidaddin, CEO of Saudi Tourism Authority, said: “For our partners across the Saudi tourism ecosystem, finding smart ways to connect with travelers enhances their ability to offer unique Arabian experiences to everyone eager to explore the destination.
This platform will empower our innovators, disruptors and new generation of tourism professionals to reach out to the world, tell their stories and build their businesses.”
Majed Alnefaie, Acting CEO of Seera Group, said: “Our partnership with Klook builds on the strong leadership commitment to deliver the goals of Saudi Vision 2030 to build the Kingdom’s tourism sector, diversify the economy and create long-term economic value. With the partnership, we will bring the world-class technological expertise of Klook, and Seera’s knowledge of Saudi Arabia’s tourism and travel sector together in one platform.
“This will address current gaps in the tourism supply chain, particularly in terms of online content for tours & activities, the limited technological strengths of suppliers and low awareness of local and global travellers on the Kingdom’s offering. The partnership will further digitally transform the Saudi tourism landscape and position it to enable domestic travellers and visitors from around the world as the travel and tourism sector rebounds,” he added.
Ethan Lin, CEO & Co-Founder of Klook, said: “Klook is delighted to partner Seera Group and we are positive that this partnership will help set the stage towards Saudi Vision 2030. While the pandemic has had devastating effects on many businesses, this partnership will help ensure that the Saudi tourism sector can be in the best position to capture growth when travel resumes.”
Seera will add value to the partnership by leveraging its extensive knowledge of the Saudi market, as well as localized content creation, including Arabic-first content, and will offer valuable guidance to promote the Kingdom among travellers from around the world. Further, Almosafer, Seera’s flagship consumer travel brand that offers online travel planning, will build a digitally enabled activities and tour marketplace to serve its extensive Saudi customer base with a seamless booking solution across its omni-channel offering.
On its part, Klook will draw on its technological strengths to empower and digitise tourism operators in Saudi Arabia. With the acceleration of Klook’s new merchant Software as a Service (SaaS) solutions, the company is reimagining the next digital leap for the experiences sector and accelerating how it supports operators through innovation. Tour activity providers in the Kingdom, both large-sized and small, will have the necessary digital tools and knowledge to easily build, manage, and scale their business.
“Additionally, we’re excited to provide the Saudi travellers with access to Klook’s global network of travel and leisure offerings, connecting them to the best experiences across the world. With over 100,000 offerings in more than 400 destinations, Saudi travellers can soon access a world of hyper-local and authentic experiences right at their fingertips,” added Lin.
As part of the Kingdom’s plans to increase inbound tourism in line with Vision 2030, the partnership will also tap into Klook’s extensive audience in the Asia Pacific region. Additionally, with Klook’s leading presence in Malaysia and Indonesia - the fastest growing muslim travel markets, the company will be able to meet the demands of travellers for Hajj and Umrah as they explore the Kingdom beyond their pilgrimage.
-Ends-
About Seera
Seera is the leading provider of diverse travel services in the Middle East and North Africa region. With its balanced portfolio of brands across five verticals, Seera is regarded as the most knowledgeable and accomplished travel service provider. The Group is a significant contributor to the growth of the domestic, inbound, and outbound tourism economies of the Kingdom of Saudi Arabia and a best-in-class business partner in unlocking the opportunities in the region. Providing technology-powered travel services for consumers, businesses, government partners and pilgrims, Seera offers the opportunity to travel in the Kingdom, across the region, and beyond, like never before. Seera’s strategic business units as below:
- Elaa, Seera’s travel management company, leading in the Corporate and Government sector in KSA
- Mawasim, Seera’s wholesale tour operator for Hajj & Umrah
- Almosafer, the flagship brand of Seera’s consumer travel business unit
- tajawal, a leading online travel agency in the UAE
- Lumi, Seera‘s car rental and leasing brand
- Discover Saudi, Seera’s integrated destination management company
Seera – Imagine Where Travel Can Take Us Together
About Klook
Founded in 2014, Klook is a world-leading travel and leisure booking platform. Klook empowers users around the world to discover and book the best experiences and services anywhere, anytime. It provides a seamless way for users to explore popular attractions, tours, local transportation, hotels, food and beverage, and unique experiences at home or around the world on Klook’s website and award-winning app (consecutive Best of Year awarded by Google Play and Apple App Store). Each day, users indulge in their wanderlust and spontaneity through over 100,000 offerings in more than 400 destinations.
With offices in major cities worldwide, Klook's services are available in 14 languages, supporting 41 currencies. Get inspired by Klook at www.klook.com , the company blog or @Klook.
For more information:
Nivine William | Stacy Fernandes
ASDA’A BCW
+9714 4507 600
nivine.william@bcw-global.com
stacy.fernandes@bcw-global.com
www.asdaa-bcw.com
www.arabyouthsurvey.com
© Press Release 2021
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
