Zeinab Abu Alsamh appointed General Manager of MBC STUDIOS KSA

Abu Alsamh will oversee all local production and development projects

Zeinab Abu Alsamh, General Manager MBC STUDIOS KSA

Zeinab Abu Alsamh, General Manager MBC STUDIOS KSA

RIYADH: MBC GROUP – the largest and leading media company in the Middle East and North Africa (MENA) – announces the appointment of Zeinab Abu Alsamh as General Manager of MBC STUDIOS KSA.

MBC STUDIOS is the in-house premium content production arm of MBC GROUP.

In her new role, Abu Alsamh will oversee all local production and development projects at MBC STUDIOS KSA, with a particular focus on working on the development and expansion of the content production industry in the Kingdom. She will also become the official representative for MBC STUDIOS for any governmental initiatives as well as local media engagements.

Abu Alsamh will report directly to MBC Studios’ Managing Director, Peter Smith, who is part of the executive team that reports to MBC GROUP CEO, Sam Barnett.

“We are delighted to welcome Zeinab to MBC GROUP,” said Smith. “With her fantastic track record in content production, Zeinab is hoping to entertain, inspire and empower people through stories that connect with and represent today’s viewers in the Kingdom of Saudi Arabia and the rest of the Middle East, on both the local and global front. We cannot wait to see what she brings to MBC STUDIOS KSA.”


A multi-award-winning media executive with over 16 years of diverse experience in media and content, Abu Alsamh is a strategic, dedicated, and creative individual with expertise in developing insightful content and unravelling local tales that resonate regionally and globally to present Saudi Arabia’s diverse and rich culture.

Prior to joining MBC GROUP, Abu Alsamh served as Chief Commercial Officer of the Saudi Broadcasting Authority (SBA), where she was responsible for the commercial, communication and programming strategies of its entire broadcast portfolio – launching and building a loyal audience for TV station, SBC, and growing brand affinity for its flagship TV station, STV1.

In addition to her experience in TV broadcasting, Abu Alsamh gained her knowledge from working in multinational companies such as JWT, Ogilvy, Unilever, locally and globally in Riyadh, Jeddah and Tokyo.



MBC GROUP is the largest media company in the Middle East & North Africa region that enriches people’s lives through information, interaction and entertainment. In 2002, nearly a decade after the launch of MBC1 in London, in 1991, MBC GROUP moved its headquarters to Dubai Media City, United Arab Emirates.

Today, MBC GROUP includes over 17 leading TV channels: MBC1 (general family entertainment); MBC2 & MBC MAX (24-hour western movies); MBC3 (children’s edutainment with a mix of both local productions and western acquisitions); MBC4 (entertainment for young families with a female-focus); MBC ACTION (an indigenous adrenaline-packed channel targeting young males with local and homegrown productions); MBC VARIETY (Western films and general entertainment with uninterrupted broadcasting); MBC DRAMA (24/7 Arabic drama) & MBC+ DRAMA (a joint pay-TV channel between MBC and OSN); MBC PERSIA (general family entertainment dubbed and subtitled in Farsi); WANASAH (24-hour Arabic music channel); MBC MASR & MBC MASR2 (general family entertainment geared towards the Egyptian family); MBC BOLLYWOOD (delivering the freshest in Bollywood content geared towards the region via an Arabized interface); MBC USA (on “Dish Network” in the US); MBC IRAQ (a premium channel aimed at the entire Iraqi family), MBC5 (new satellite channel dedicated to the Maghreb); all of them benefit from MBC STUDIOS which produces the region’s most compelling premium content for cinema, television and on-demand platforms. MBC GROUP also includes two FM radio stations: MBC FM (Gulf music) and Panorama FM (contemporary Arabic hit music).

Furthermore, part of MBC GROUP is Shahid and its premium subscription-based service Shahid VIP, the world’s leading Arabic streaming platform, home to highly rated original productions from the Arab world, a wide range of exclusive movies and premieres, as well as the top watched live Arab TV channels.

For further information, please contact:
Sr. Group PR Manager
MBC Group
+971 4 3909816

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