SABB wins best banking app in Saudi Arabia

Saudi Arabia - The Saudi British Bank (SABB) has won the best “Digital Mobile Banking App” award in Saudi Arabia from Global Finance. This is in recognition of the application’s excellence in providing digital banking services in terms of capability, flexibility, and innovation.

Naif Al-Abdulkareem, deputy managing director, retail banking and wealth management at SABB, said: “We are proud to receive this award, especially during this time of our historic merger between SABB and Alawwal Bank. This reinforces our ambition to be the best bank in the Kingdom, considering that digital banking is one of our strategic pillars to support our competitive strength, as well as to improve our customer experience.”

Al-Abdulkareem added: “At a time when the coronavirus pandemic imposed many challenges and restrictions, we achieved remarkable success in facing these challenges, as we were able to manage our business and deliver our services to our customers perfectly.

This is thanks to our continuous investment into modern technology and digital transformation to manage our business and banking services. We will continue our focus on developing digital banking and creating solutions to ensure that we provide a pioneering banking experience to our customers. “

SABB has recently achieved a significant increase in the number of digital channel users, and has succeeded in migrating a wide range of services from its branches to digital platforms. The SABB mobile application has become an integrated and advanced banking solution platform with more than 100 features, which meet the needs of 70 percent of customers who use the digital channels on a regular basis. This has positively contributed to the increase of digital financial transactions by 50 percent compared to the same period last year.