• All outlets follow government guidelines to ensure applying the stringiest health and safety measures

Doha, Qatar: Doha Festival City, Qatar's one and only choice for shopping, dining and entertainment, is pleased to announce the reopening of its theme parks Virtuocity and Snow Dunes, set to reopen as of 28th May following the government’s announcement on the phased approach to the reopening of amusement parks and other recreational activities in Qatar. The opening of Virtuocity and Snow Dunes will be followed by the reopening of Angry Birds World which will be announced soon.

After months of closure, theme parks Virtuocity and Snow Dunes will welcome back vaccinated visitors for a fun and safe experience, adhering to 20% indoors capacity as per the government guidelines. Doha Festival City theme parks are owned and managed by 100% Qatari operator Leisure, driven by operational excellence and committed to deliver excellent entertainment services.

Robert Hall, General Manager of Doha Festival City, says: “We are excited about the reopening of Qatar’s number one Entertainment Hub. Time spent within Doha Festival City is about celebrating special moments with family. We are delighted to share the joy with Qatar’s community in one of our favourite destinations, and to be able to offer our customers another memorable experience that goes beyond shopping.”

Furthermore, Leisure has announced its new operating procedures in preparation for the phased approach of the reopening of the amusement parks. The updated procedures will adhere to the government recommendations while providing all guests an exciting experience. The staff at the entertainment parks, are also highly trained for the reopening, following the new measures and procedures to provide visitors with a remarkable and safe experience.

Sherif Elbassiouny, Leisure Managing Director said: “Our main objective is to provide our guests with an exclusive entertaining experience in a safe environment. Accordingly, we will implement all needed measures without any compromises. Social distancing and continuous sanitization of all rides and attractions are the basis of our procedures along with reduced capacity of 20% indoors and a mandatory Golden Ehteraz for our guests”

“Those coming to the park will be required to undergo a health screening at the entrance, show a Golden EHTERAZ status, wear a mask during their presence in the park and undergo a temperature check,” he added.

Along with these guidelines, all visitors can also expect the following;

  • Hand sanitizing stations throughout the park.
  • Enhanced cleaning, done between sessions and every night to sanitize the park and all park amenities (includes restrooms, seating areas, lockers and tubes).
  • Signs and ground staff will be present across the parks reminding everyone to maintain social distancing and use appropriate PPE when required.

All ground staff members are also required to undergo screening prior to shifts, and must follow several protocols when managing guest services and rides, cleaning various areas of the park and overseeing operational areas.

Doha Festival City opening hours are Saturday to Wednesday from 10am to 10 pm, and Thursday to Friday from 10am to 11pm. Virtuocity and Snow Dunes opening hours are Thursday to Friday from 3pm to 12am, and Saturday to Wednesday from 1pm to 10pm.

To learn more, visit our website http://www.dohafestivalcity.com 

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For media enquiries, please contact:
Anna Novgorodova, PR Manager, Qanect: anna.novgorodova@qanect.com  

About Doha Festival City

Doha Festival City is Qatar’s one and only choice for fashion, dining and entertainment. Bringing several firsts to Doha, this incomparable mall – is one of the largest such developments in the Middle East, offering almost a quarter of a million sqm of leasable space, providing something for everyone, and creating exceptional and memorable experiences with each and every visit.

Doha Festival City is home to famous brand names in retail, many of which have made their Qatar debut, including Harvey Nichols, Charlotte Tilbury, Kiehl’s, Dior Beauty Boutique, and ACE. It also houses the country’s only IKEA, which has been open since 2013.  There are over 100 places to dine and relax including restaurants, cafés and casual dining outlets, from brands that are unique to Qatar including Jamie’s Italian, and Aimee’s Cafe.

Doha Festival City is also home to the Edge Fitness, a state of the art fitness center, boasting a large area of training space with the latest top of the line equipment from Technogym, separate male and female parts, as well as circuit training areas.

Doha Festival City has the country’s biggest world-class entertainment offering including a unique mix of indoor and outdoor attractions–from Qatar’s first VOX 4D cinema complex with 18 digital screens Theatre by Rhodes, to green spaces for outdoor exercise and Outdoor Leisure Trail cycling and three unique entertainment parks, including Angry Birds World, Snow Dunes and Virtuocity.

As a ‘Smart Mall’, Doha Festival City offers innovative digital options including free Wi-Fi and digital wayfinding to enhance consumer experience, and is easily accessible, offering 8,000 smart parking spaces and VIP valet services.

Doha Festival City’s new parking can accommodate additional 165 cars, providing easy access to the Luxury Area and the Edge Fitness, and a direct exit to Al Shamal Road, helping to avoid congestion during peak hours.

Doha Festival City’s exclusive Fashion TV ‘FFTV', broadcasted on the mall’s website and YouTube channel, brings Doha’s fashion personalities to showcase the mall’s host of retailers and unique fashion offering. 

Festival Magazine, the Mall’s very own online lifestyle magazine, brings the readers to the front row of the mall’s latest happenings, uncovering the last fashion trends and offering previews of  collections and exclusive offers available at the mall.

Doha Festival City applies stringent safety measures throughout the mall for its staff and visitors. This includes a thorough mall disinfection treatment on a weekly basis, robust cleaning and sanitization operations during mall’s trading hours, 127 hand sanitizing stations installed at all commonly touched areas.

Doha Festival City won the 2020 Travelers’ Choice Award by Tripadvisor, based on a full year of Tripadvisor reviews, placing the Mall in the top 10% of the hospitality sector in the world.

For more information visit http://www.dohafestivalcity.com 

About Leisure

Leisure is a 100% Qatari owned operator that houses a ground-breaking entertainment facility. Leisure is driven by operational excellence, the company is committed to deliver a full range of excellent operational services that stem from a pool of dynamic industry experts whose creative and dynamic synergies have shaped the brand into a pioneer in the realm of operating entertainment destinations. The company is currently managing the different operational departments of the three entertainment parks – ANGRY BIRDS WORLD™, VIRTUOCiTY™ and SNOW DUNES™ – at Doha Festival City. 

About SNOW DUNES™

SNOW DUNES™ is Qatar’s first indoor snow park featuring a fantastical Arabian-style castle set in the distant past. Inspired by a local folklore tale where a cold wave in spring blankets the land in snow, the park utilizes the world’s most advanced snow-production technology to create snow that is identical to the one in nature at -4°C.  Defying logic and ensuring delight, the park encompasses a variety of rides and attractions suitable for the whole family such as super fun slides, slopes and carousel. The park also features various food & beverages outlets, retail stores and party rooms that will deliver an exclusive fun and exciting experience for the entire family. SNOW DUNES™ is developed and operated by Leisure– the groundbreaking location based Entertainment Company. 

About Virtuocity’s™

VIRTUOCITY™ is the region’s first dedicated digital gaming capital that merges the virtual world with the real world in a thrilling, competitive environment. Equipped with full motion racing simulators, escape rooms and a multipurpose eSports arena, the park offers an immersive digital experience for teens and adults. Virtuocity’s range of interactive attractions pit player against player and team against team, bringing cutting-edge technology and innovation to the forefront.

The park also features a wide range of food and beverage outlets, retail stores as well as dedicated VIP rooms, creating unique experiences for guests. 

About ANGRY BIRDS WORLD™

ANGRY BIRDS WORLD™ is a pioneering concept that was introduced to Qatar and operated by the leading entertainment company Leisure in partnership with Rovio Entertainment. The park is rolling out an incredible family entertainment destination, drawing all the madness from the global gaming sensation and Sony Entertainment™ blockbuster movie under one roof.

ANGRY BIRDS WORLD™ is developed over a sprawling 17,000 square meter area at the Doha Festival City, ANGRY BIRDS WORLD™ takes visitors into a maddening adventure with the furious flock through a range of over 20 high-thrill rides for all ages. The park also has a wide array of F&B outlets, retail shops, edutainment activities, birthday venues and a host of attractions that engage and entertain the whole family. 

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