Saudi Al Hokair acquires exclusive franchise rights for Public Desire

The new deal is a sign that Al Hokair is moving towards becoming a lifestyle company that integrates offline with online, providing its customers with an omnichannel experience

  
Image used for illustrative purpose. Man with laptop and credit card shopping online, partial view.

Image used for illustrative purpose. Man with laptop and credit card shopping online, partial view.

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RIYADH — With today’s fashion aware customers in the Kingdom, Fawaz Al Hokair Company, a leading company in the Saudi retail sector has signed an exclusive master franchise agreement with Public Desire, a global online women’s footwear brand, to open Public Desire stores dedicated fully to the Saudi market. The new agreement sets a new milestone on Al Hokair’s journey of growth & expansion.

The new deal is a sign that Al Hokair is moving towards becoming a lifestyle company that integrates offline with online, providing its customers with an omnichannel experience.

Marwan Moukarzel, CEO, Al Hokair Company, said: "Public Desire is a global e-commerce player in the field of women’s footwear. We are excited to acquire the exclusive rights for Saudi Arabia & shall roll out physical stores and online stores."

Public Desire is a global pioneer with unique products in increasing demand from fashion toward girls who look for the newest styles at great prices. The Manchester-based company is an important hub of fashion creativity that brings together the innovative approach into unique designs that enrich the world of fashion.
 

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