Dubai, UAE 10 March 2009  - Verbatim announces the Middle East launch of  its new family of Store 'n' Go Micro USB drives - ultra-small, ultrafriendly USB devices stylish and designed with the ultimate convenience  requirements of today's highly mobile and fashion-conscious consumers.

The new range of ultra-small, ultra-rugged USB drives provide storage capacity of upto 8GB of data, allowing users to store music, photo, video and data files. Measuring only 30mm long, 12mm wide and 2mm thick, the drives weigh a miniscule 1.2 grams and are designed to be attached to a key ring, PDA or cell phone, enabling data to be carried with you, while you are on the move.This makes the products fashion accessories for the users.

Store 'n' GO drives come in a variety of attractive colours, allowing customers to choose the colour best suited to his or her personal taste.The new drives will be available in the stores in the Middle East, with different colours for each of its varying capacities 2GB ( Orange), 4GB (green) and 8GB (purple)

Compatible with  Windows® and Mac® operating systems,the new line of micro USB drives  offer read and write speeds of up to 30MB/sec and 13MB/sec for the 4GB and 8GB devices and up to 19MB/sec and 9MB/sec for the 2GB device. 

To achieve capacities of 2, 4 and 8GB in such an ultra-small, ultra-portable form factor, Verbatim Store 'n' Go Micro USB drives feature new system-in-package (SIP) technology. SIP technology encapsulates all of the electronic components into a single miniaturized and sealed unit. As a result, the tiny drives resist water, dust, physical shock, electrostatic discharge (ESD) and are small enough and tough enough to take almost anywhere.

"We're excited about our new Store 'n' Go Micro USB Drives because while they perform data storage duties just like ordinary flash drives, they're much more portable and rugged due to the smaller encapsulated SIP form factor," says Ziad Arab, Sales Manager, Verbatim Middle East. "The new range of drives allows users to safely store and share their content anywhere on the go with an added style and colour in an ultra-compact form".

Enhanced for Windows ReadyBoost™, the Store 'n' Go Micro USB Drive becomes a dualpurpose device for Windows Vista™ users who want to use a portion of the device's unused flash memory to speed system performance without having to add additional RAM memory. With support for Windows, Mac and Linux® systems, Verbatim Store 'n' Go Micro USB Drives also provide true cross-platform compatibility and a convenient way to transfer files between systems.

For security conscious PC users, the Store 'n' Go Micro USB Drives also include password security features to protect sensitive data, while allowing a public zone for open access and sharing of non-sensitive content. The complete package includes the Store 'n' Go USB Drive, pre-loaded password security software, and a mini lanyard for convenient carrying. As with all its products, Verbatim offers its customers free hotline support for the new USB drives.

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About Verbatim
Since 1969, Verbatim has been shaping the development of data storage technology - from Floppy Disks and Magneto-Optical storage media, CD and DVD formats to the latest High Definition media Blu-ray.  Moreover, Verbatim offers high quality products in the field of Portable USB Drives, Flash Memory Cards and External Hard Drives as well as a broad variety of multimedia  Accessories. Verbatim is a subsidiary of Mitsubishi Chemical Group and benefits from the outstanding research and development department. With these innovations Verbatim has played a key role in shaping the storage media market.  Ultra-strict quality controls during the manufacturing process ensure the high quality of Verbatim's products, which have been the winners of numerous international comparative tests.  Verbatim is the World's number one choice for Optical Media.  For more information, please visit www.verbatim-europe.com. 

© Press Release 2009