Final designs will be showcased at The Bride Show Abu Dhabi
Abu Dhabi, UAE, 23 January, 2008: Ten local amateur fashion designers have been short-listed to win the inaugural Swarovski Abaya Design Award, presented by The Bride Show Abu Dhabi.
The award was launched to provide budding designers an opportunity to reveal their creativity and make an entrance into the fashion industry. The awards are sponsored by Swarovski Middle East and endorsed by the Abu Dhabi Ladies Club and the Family Development Foundation.
Jan D'Sa, 32, a freelance writer and one of the finalists, read about the competition in a local newspaper and jumped at the chance to get involved. "I design my own jewellery using Swarovski crystals and have always wanted to incorporate jewellery into fashion, but never knew how to do it," she said.
The organizers of the event were overwhelmed by the response from prospective entrants and the finalists, the majority of whom are UAE national ladies, were whittled down from more than 50 entries. Those now competing for the top honour are turning their ideas into reality and creating their Abayas using Swarovski crystals and the finest materials.
"I'm working really hard to finish the design so that it will be exactly as I had envisioned it. We met designers from Swarovski Middle East and Arabesque Abayas and Sheilas who gave us all advice on turning our visions and creativity on paper into a beautiful Abaya ready to be modelled on the catwalk."
The final designs will be presented on the catwalk by professional models at 5pm on the last day of The Bride Show Abu Dhabi, which takes place from 5- 8 February 2008 at the Abu Dhabi National Exhibition Centre. The catwalk show will be part of the largest fashion event in the UAE capital which brings together leading fashion houses such as Cygnet Fashion, Ghanati Couture and Rahmanian Couture. Sixteen fashion shows will be hosted over the 4-day event.
"The response we have received from the competitors just goes to prove the level of outstanding talent which lies in the UAE," said Daphne Cota, Exhibitions Manager for The Bride Show. "Winning the Swarovski Abaya Design Award will really help these talented designers to propel themselves into the limelight and further their design career."
The Bride Show Abu Dhabi showcases a huge range of products and services, from wedding gowns, international haute couture fashion, beauty and hair stylists to wedding venues and honeymoon destinations. The event is open daily from 3p.m. until 11.00p.m. daily and open exclusively for ladies on Wednesday 6 February.
The Bride Show Abu Dhabi Fashion Show Schedule
Tuesday 5th February
5:00pm Houchaime
7:00pm Hatan for Abayas
8:00pm Old House Heritage
9:00pm Meena Rosa
Thursday 7th February
5:00pm Moda Fashion
7:00pm Cygnet
8:00pm Arabesque Sheilas & Abayas
9:00pm Odissea & Indian Bride Fashion
Wednesday 6th February
5:00pm Mauzan Trading
7:00pm Scalini
8:00pm Just Me Abayas
9:00pm Kubra Al Qaseer
Friday 8th February
5:00pm Swarovski Abaya Design Awards
7:00pm Beenas Trading
8:00pm Ghanati Couture
9:00pm Rahmanian Haute Couture
-Ends-
Notes to editors:
The finalists in the Swarovski Abaya Design Awards are available for interview with the media. Please contact Lindsay Johnston, lindsay@totalcompr.ae / 04 336 9909, to schedule an interview.
For further information please contact:
Anya Leonard / Lindsay Johnston
Total Communications
Tel: + 971 4 336 9909
Fax: + 971 4 336 9905
Email: anya@totalcompr.ae / lindsay@totalcompr.ae
© Press Release 2008
