United Yousef M. Naghi Co. Ltd., the official partner of Pirelli tyres in Saudi Arabia, recently launched its first Pirelli Performance Centre in Jeddah, KSA. The centre is designed to meet customer demands for integrated tyre maintenance and oil services and offers a female-only lounge following the historic lifting of the ban on women driving in the Kingdom.

The centre is the first of its kind across the GCC with a new Pirelli Performance Centre retail concept, recently launched by Pirelli worldwide.

Carlos Milani, Managing Director of Middle East and Indian subcontinent, Pirelli, said: “This is an exciting time as Saudi Arabia has taken concrete steps towards gender equality, presenting an array of opportunities for the automotive industry. As a key player in the market, Pirelli is committed to supporting female drivers with the necessary infrastructure and service support they need as they embark on this new journey. Our new female-only lounge in Jeddah is designed to help women feel safe, confident and comfortable behind the wheel, bringing them world-class service.

“With the lifting of the ban on women driving giving the premium tyre industry a boost, we feel that Pirelli has an obligation to help female drivers across the Kingdom feel comfortable and safe when driving,” he added.

United Yousef M. Naghi Co. Ltd is planning to increase the Pirelli footprint in KSA with the opening of the second Pirelli Performance Centres in Jeddah in the coming weeks and has three centres under construction, two in Riyadh and one in Dammam, which are expected to open in the third quarter of 2018.

About Pirelli:

Founded in Milan in 1872, Pirelli has become one of the world's largest tyre manufacturers in its 144 year history, with a focus in the high end range. Through its commitment to R&D, its products are synonymous with Italian excellence in the world, where Pirelli counts 20 tire factories - including the US plant of Rome, Georgia - and a commercial presence in 160 countries. Successfully competing in motorsport since 1907, Pirelli is currently the exclusive supplier of the Formula 1 championship, the Superbike world championship, and many single marque championships around the world.

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