07 September 2007
- The femme fatale effect

- There is nothing more alluring than super-sized eye lashes

NIVEA BEAUTÉ's new Volume Impact Mascara gives your lashes 100% more volume transforming lashes from plain lovely to stop-and-stare stunning. The weightless, velveteen smooth formulation and unique impact brush, work together to create extreme volume and separate the lashes for a wide eyed, spectacular look with long lasting hold and no smudging or smearing.

This ultra volumizing mascara really puts your eyes in the spotlight and is the one must-have make-up item to make a dramatic impression.

NIVEA BEAUTÉ Volume Impact Mascara - key ingredients:

· A special thickener that has a volumizing effect on each individual eyelash.

· A combination of three natural waxes that create a flexible matrix around each lash and coat them with a voluminous, smudge resistant film.

· Film formers that curl and fix the lashes and ensure the mascara has a long lasting effect.

· The waterproof version contains film formers with water resistant properties.

· Pro-Vitamin B5 that helps to build up the hair structure and helps prevent the lashes from drying out.

For the femme fatale effect look for NIVEA BEAUTE Volume Impact Mascara at all leading stores and pharmacies together with the full range of NIVEA BEAUTE colour cosmetics.

Available in two shades black and brown both regular and waterproof formulations.

-Ends-

For further information please contact:
Margie Gilbride
Marketing Communications Manager
Beiersdorf Middle East FZCO
Tel:  +971 4 3601675
Fax: +971 4 3672517
Email: margie.gilbride@beiersdorf.com
Website: www.NIVEA-me.com

© Press Release 2007